A delegation of the Ministry of Tourism, led by Minister Ilin Dimitrov, participated in the Sixth Global Conference on Wine Tourism of the United Nations World Tourism Organization in Alba, Italy.
Minister Dimitrov took part in the central discussion – “Future of wine tourism”, at which he expressed Bulgaria’s readiness to host one of the next wine conferences of the World Tourism Organization.
During the discussion within the forum, he presented his vision for the development of wine tourism in Bulgaria to the forum delegates and high-ranking political figures from established wine destinations such as Italy, Portugal, Georgia, San Marino, Moldova and Greece, with whom they were on the scene. Minister Dimitrov expressed the readiness of our country to present the best practices and products of our wine tourism and to show its great potential in this niche. Bulgaria attaches great importance to this event, which is a prime opportunity to present our tourism opportunities at the highest level within Europe.
Bulgaria is in a unique position, here each of the countries represented in the panel has its own dignity, but we combine almost all of this – we have the sea, beautiful mountains, good wine and many other wonderful things nearby that could attract many tourists and are good reason to visit us. The fact that many do not know the advantages and prerequisites for the development of good wine tourism in Bulgaria is just one great opportunity to surprise you, pointed out Minister Dimitrov.
During the talks, the main focus was placed on the fact that the development of wine tourism brings added value and contributes to the sustainable development of regions and communities, reflecting on all processes and elements of the chain. It is also a form of social communication. The main emphasis and messages in all the discussions within the forum were precisely on sustainable development in tourism, the introduction of innovations and digitalization, as well as the interconnectedness of wine tourism and other industries related to hospitality.
Wine tourism and the consumption of the drink is part of culture and all rituals – it was commented that for Italians wine is part of communication, for Spaniards – part of food culture, for Greeks it is a symbol and part of rituality. But everyone agreed that it is part of the experience of a tourist trip, and when making wine, one of the most important things is the story behind it.
The main day of the Sixth Global Conference on Wine Tourism concluded with tastings and a trip on a vintage steam train to one of the famous wine locations located on the vineyard hills around Alba.