I-Newsdesk/ & Cinezela uKhupho- “Phila kwakhona,” iCawa ye Scientology's 2023 Super Bowl ad, yaboniswa kowona msitho mkhulu weendaba e-US ngomyalezo ovuselelayo nonamandla: Ukuba ucinga ukuba konke kulahlekile, cinga kwakhona. Ividiyo kwi-Youtube ifikelele kwi-2 yezigidi zeembono kwiiyure nje ze-24 zokuqala, ukongeza ngaphezulu 100 million ababukeli abaqikelelweyo (kanye) ukuba ithuba Super Bowl ibonelela (ngokwe AP). Kwi-youtube kuphela, ngaphandle kokubala upapasho, kunye nezinye imidiya yoluntu,
Kwingxelo yabo yeendaba, Scientologists chaza imifanekiso kunye nesandi kwisibhengezo "njenge-cinematography entle ngokumangalisayo kunye neziphumo ezibonakalayo ezinefuthe eliphezulu zomeleza umyalezo othi "Phila kwakhona" wethemba kunye nohlaziyo. Idityaniswe nengxelo ekhuthazayo “akukho nto inamandla kunawe,” intengiso ikhumbuza ababukeli ukuba banamandla angaphakathi okoyisa imiqobo yobomi nokudala ikamva elibafaneleyo”.
Le yiIminyaka ye-11 ilandelelana iCawe ye Scientology yaqala intengiso entsha kuMdlalo oMkhulu” yatsho ingxelo, kwaye kufuneka kuqatshelwe ukuba unyaka nonyaka iintengiso zabo ziphakathi kwezona ntengiso zibangela umdla kwaye zithethwa ngeentengiso zeSuper Bowl.
“Phila Kwakhona” yaveliswa ngaphakathi endlwini ngokupheleleyo ngu Scientology Iimveliso zeMedia, iziko lonxibelelwano lwemultimedia yeCawa eHollywood, eCalifornia. Intengiso epheleleyo inokubukelwa kwaye ingoma yoqobo ikhutshelwe kuyo Scientology.tv/LiveAgain.
UBob Smetiana wencwadi ethi Christianity Today ubhala athi: “Izibhengezo ezithetha ngonqulo bezinqabile kwiSuper Bowl.” Scientology, ebikwenza oko ukususela ngo-2013 ubuncinane, uMhl.] “ICawa ye Scientology Unayo sebenzisa iintengiso kwixa elidlulileyo, kwaye ngo-2018 iToyota ikhuphe intengiso enomyalezo othi “Sonke siliqela elinye,” ebonisa urabhi, umfundisi, i-imam, kunye nemonki enxibe i-safron esingise kumdlalo webhola ekhatywayo, apho bahlala ecaleni abanye oonongendi” uqukumbela ngelitshoyo uSmetiana.
Umboniso we-youtube we "Super Bowl Scientology ad” iye yanda kakhulu (iphinda kabini) unyaka nonyaka.
- 2020 intengiso "Fumanisa kwakhona umphefumlo womntu” iye yajongwa 3.7 million amaxesha (iminyaka emi-3 eyadlulayo),
- 2021 intengiso "Yiba Ngakumbi” ifikelelwe 7.7 yezigidi zokujonga ukusukela kwiminyaka emi-2 eyadlulayo,
- 2022 intengiso "Sizizigebenga” yafikelela ngaphaya 15 yezigidi zokujonga oko yaqala ukusebenza kunyaka oyi-1 odlulileyo.
Nantsi i-ad Scientologists iveliswe kwaye yaziswa ngexesha leSuper Bowl 2023:
Ukongeza, baye bapapasha ingoma epheleleyo yomculo, imizuzu emi-3 imizuzwana engama-51 kwi-SPOTIFY, engayi kukuvumela ukuba ungakhathali.
The Scientology Inethiwekhi yaqala ngoMatshi 12, 2018. Ukususela kuqaliswa, i Scientology Inethiwekhi iye yajongwa kumazwe angama-240 kunye nemimandla yehlabathi jikelele ngeelwimi ezili-17. Ukwanelisa umdla wabantu malunga Scientology, uthungelwano luthatha ababukeli kumazwekazi amathandathu, lubonisa ubomi bemihla ngemihla Scientologists; ebonisa iBandla njenge umbutho wehlabathi; kunye nokubonisa iinkqubo zayo zokuphucula uluntu eziye zachukumisa ubomi bezigidi kwihlabathi jikelele. Inethiwekhi iphinda ibonise amaxwebhu ngabenzi befilimu abaZimeleyo abamele icandelo leenkcubeko kunye neenkolelo, kodwa babelane ngenjongo efanayo yokuphakamisa uluntu.
Usasazo ukusuka Scientology Iimveliso zeMedia, iziko leendaba leCawe kwihlabathi liphela eLos Angeles, kwi Scientology Uthungelwano luyafumaneka kwi-DIRECTV Channel 320, DIRECTV STREAM, AT&T U-verse kwaye ingasasazwa ku scientology.tv, ku apps mobile kunye ne-Roku, i-Amazon Fire kunye namaqonga e-Apple TV.
