ʻO LVMH, ka mea i alakaʻi ʻia e Bernard Arnault, ke hana nei i nā mea āpau e hiki ai ke lawe iā Paris ma 2024, i ka wā e mālama ʻia ai ka Summer Olympics, ua hōʻike ʻia e ka Wall Street Journal, e like me ka ʻōlelo a Investor.
ʻO kekahi o kāna mau mea waiwai, ʻo Chaumet, i hana i nā mekala gula, kālā a me ke keleawe no ka 'Olumepika a me ka Paralympic Games. ʻO kekahi o kāna mau hōʻailona hana, ʻo Berluti, ke hana nei i nā ʻaʻahu a ka poʻe haʻuki Farani e ʻaʻahu ai i ka wā hoʻolauleʻa wehe. Hāʻawi ʻia ʻo Moët champagne a me Hennessy cognac i kēlā me kēia pahu VIP.
ʻO kēlā hana koʻikoʻi i nā mahina euphoria e hoʻopuni ana i ka 'Olumepika a me nā Paralympic Games he LVMH 150 miliona euros, kahi kumu i ʻike ʻia i ka mea. Hana kēia i ka hui i kākoʻo kūloko nui loa o Paris 2024.
"Aia nā pāʻani ma Paris a ʻo LVMH ke kiʻi o Farani," wahi a Antoine Arnaud, ke keiki hiapo a Bernard Arnault a me ka luna o Berluti. "ʻAʻole hiki iā mākou ke kōkua akā e lilo i ʻāpana o ia mea."
Hōʻike ka manaʻo o ka conglomerate i ka 'Olumepika i kahi lele hoʻolālā nui i nā haʻuki e nā hui waiwai waiwai nui loa o ka honua. ʻIke lākou i ka ulu ʻana o kā lākou ʻoihana e pili ana i nā mea kūʻai aku hiki iā lākou ke hele ma o nā hanana kaulana kaulana e huli i ko lākou kua i ka exclusivity kahiko. Ma kahi o 60% o nā mea kūʻai waiwai maikaʻi ma ka honua i kēia lā mai ka poʻe i hoʻolimalima ma lalo o 2,000 euros i ka makahiki ma ia mau huahana, e like me ka Boston Consulting Group.
ʻAʻole i ka wā ma mua, ua manaʻo ʻia nā hanana haʻuki koʻikoʻi ma lalo o ke kiʻekiʻe o nā hōʻailona makamae kiʻekiʻe, ka poʻe i makemake i ke kolepa, tennis, polo, holo a me nā hui Formula 1. Akā, i ka makahiki o ka pāpili kaiaulu, kahi e hiki ai i ka poʻe haʻuki ma ka mākeke honua a hoʻohuli i nā mea kūʻai aku ma ka ʻaoʻao o nā hōkū pop a me nā mea keaka Hollywood, ua lilo ko lākou hiki a me ka hoʻopiʻi honua i mea nui loa e hala.
I ka makahiki 2022, ʻo ke kanaka me ka hapa nui o ka poʻe hahai ma ka mōʻaukala o ka ʻoihana pūnaewele - ʻo ka hōkū pôpeku Pukiki ʻo Cristiano Ronaldo - i hōʻike ʻia ma kahi hoʻolaha Louis Vuitton. Aia ma luna o ka papa chessboard e kū pono ana i kona hoʻokūkū nui loa, ʻo Lionel Messi ʻo Argentinian. ʻOiai ʻaʻole i hui pū lāua ʻelua i ke kiʻi paʻi kiʻi ʻo Annie Leibovitz, ʻaʻole ia i kāpae i ka hoʻolaha mai ka lilo ʻana i hoʻokahi o nā kiʻi makemake loa ma Instagram.
Ma mua o ka 'Olumepika, ua kāko'o 'o Vuitton i ka fencer a me ka 'au'au 'au'au, 'oiai 'o LVMH's Dior i kāko'o i ka ha'uki a me ka mea ho'okani tennis noho huila.
Nui nā mea hoʻokūkū o LVMH i hana like. I ke kauwela i hala, ua kākoʻo ʻo Prada i ka hui aupuni Kina ma ka FIFA Women's World Cup. ʻO ka pou e hoʻolaha ana i ka hui ʻana ua nānā ʻia 300 miliona mau manawa ma ka pūnaewele kaiapuni Kina Weibo. Ua hoʻopaʻa inoa ʻo Gucci i kekahi mau mea pāʻani, ʻo ia hoʻi ka pôpeku Pelekane ʻo Jack Grealish a me ka mea pāʻani tennis ʻItalia ʻo Yannick Sinner. Akā naʻe, ʻaʻohe mea i hoʻāʻo e lawe i kahi hanana holoʻokoʻa e like me ka nui o ka 'Olumepika.
No Paris 2024, he kuʻikahi maʻalahi ka kuʻikahi. Ua hoʻohiki nā mea hoʻonohonoho i kahi ala kūpono loa i ka hanana, e kuhikuhi ana i ka lehulehu lehulehu, me ka ʻole o nā kumukūʻai nui o nā pāʻani mua. ʻOiai ke kōkua nei ke kālā a LVMH iā Paris 2024 e hoʻokō i kāna pahuhopu ʻo ka ʻaneʻane e loaʻa kālā pilikino (i kēia manawa he 97%, wahi a nā mea hoʻonohonoho), he kiʻi kiʻekiʻe ko nā hui e kūʻē i ka manaʻo o ka ʻOlumepika liʻiliʻi.
Paʻakikī nā mea e ke kiʻi o Bernard Arnault ma Farani: ʻo kekahi o nā kānaka waiwai loa o ka honua he lāʻau uila no ka hōʻoluʻolu no ka ulu ʻana o ka like ʻole. Eia nō naʻe, hōʻike ʻo LVMH i kāna kōpili i loaʻa i nā hōʻailona ʻoi aku ka maikaʻi, e like me ka cosmetics giant Sephora a me kekahi mau brand champagne mid-range. A ʻo ke kukui mai nā kukui ʻOlumepika he manawa kūpono ʻole no ka pilikua e hoʻopaʻa i kona kūlana ma ke ʻano he mea lawe maʻamau o ka ʻono Farani, ka mana hui a me ke akamai.
"ʻO kā mākou poʻe paʻahana he poʻe perfectionists, e like me nā mea haʻuki kiʻekiʻe a me nā kumu aʻoaʻo," wahi a Bernard Arnault. "A lawe ko mākou mau hale i ke kiʻi o Farani a puni ka honua."
Ke koho nei ka poʻe kākoʻo i ka ʻOlumepika, e mālama ʻia ana mai Iulai 26 a ʻAukake 11, e lilo i mea hoihoi loa i nā makahiki he ʻumi. ʻO ka hoʻomākaukau ʻana he mea pāʻani ʻole, me ka hoʻopaneʻe ʻole a me ka piʻi ʻana o ka waihona kālā i hoʻopilikia i nā paʻi mua. ʻO nā hopohopo e pili ana i ka paʻa ʻana o nā kaʻa lehulehu a me nā kumukūʻai kiʻekiʻe a me nā kumukūʻai lumi hōkele ʻaʻole i hoʻohiolo i nā mea kākoʻo. ʻO ka manaʻo o kahi Parisian backdrop a me ka wehe ʻana me nā mea pāʻani ma nā moku e holo ana i ka Seine he mea maʻalahi loa ke kūʻai aku ma mua o kekahi o nā wahi paʻakikī i hāʻawi ʻia e ka hanana mai London 2012. A laila aia ʻo Sochi 2014 ma lalo o ka makaʻala o Vladimir Putin, ukali ʻia e ka haunaele o Rio 2016, ka mamao o Pyeongchang, South Korea, i 2018 a me nā pāʻani maʻi maʻi ma Tokyo 2021 a me Beijing 2022.
"Pono ʻoe e hōʻoiaʻiʻo i kāu mau hoa, pono ʻoe e hōʻike iā lākou, e pono ana ia," wahi a Tony Estanguet (hānau ʻia 6 Mei 1978), he mea hoʻokele waʻa ʻOlumepika ma mua o ke komite hoʻonohonoho ʻo Paris 2024.
Ua hilinaʻi nui ka 'Olumepika i nā kākoʻo kūloko, akā ʻo ke komo ʻana o LVMH ka mea e ʻike nui ʻia e nā hoa nui 60 o Paris 2024. Ua ʻōlelo ka poʻe i kamaʻāina i kēia mea he koi nui ʻo LVMH ma kekahi mau mea. I ka wā o ke kūkākūkā ʻana, ua hele ka ʻoihana i ke koi ʻana i ka manaʻo noʻonoʻo no ka wehe ʻana, e hele ʻia e ke keʻena nui o Louis Vuitton, ka hale kūʻai ʻo LVMH's Samaritaine a me kāna hōkele Cheval Blanc. No ka hiki ʻana i ka ʻaelike, aia nā hālāwai pilikino ma waena o Arnaud a me ka Pelekikena Komite ʻOlumepika Thomas Bach i Dekemaba 2022.
A laila, i ka hiki ʻana mai o ka manawa e hoʻolaha ai i ka hui ʻana i ke kauwela hope loa - hoʻokahi makahiki ma mua o nā pāʻani - ua haʻi ʻo LVMH i ka nūhou ʻaʻole i ka hālāwai kūkā maʻamau, akā ma ke aka o ka Eiffel Tower, ma ka Champ de Mars. Aia pū ʻo Bach i ka hanana.
"E hōʻike ana i ka mea maikaʻi loa o Farani," wahi a Antoine Arnault i kēlā manawa. “Legacy, Ambition, Creativity, Excellence.”
