Zikumveka ngati zododometsa, koma ndi Great Britain ndi makampani monga Timakonda Lucid ("Timakonda maganizo omveka") omwe amaonedwa kuti ndi mtsogoleri wa zochitika zomwe zikupeza mphamvu ndi othandizira - zokopa alendo, kapena kuyenda mowuma.
Chifukwa - ngati tipitiliza ndi zomwe zatumizidwa kunja - nthawi zambiri timagwirizanitsa alendo aku Britain ndi zokwawa, kudumpha pakhonde komanso anthu omwe amathamangitsidwa kupita kumalo opanda chithandizo chifukwa chomwa mowa, akuyendayenda m'misewu ya malo odyera kumwera kwa Ulaya - kuchokera ku Sunny Beach kupita ku Costa del. Sol.
Ndipo mwina chifukwa cha izi, achinyamata okhala ku Great Britain amawonetsa chidwi chochepa pazakumwa zoledzeretsa komanso zokopa alendo.
Generation Z ya dzikolo ikuwoneka kuti ndiyomwe imadziletsa kwambiri pachilumbachi, ndipo malinga ndi kafukufuku wa YouGov, pafupifupi 40% ya azaka zapakati pa 18-24 kumeneko samakhudza mowa. Timagwirizanitsa a British ndi izi, koma zinthu zikusintha pang'onopang'ono.
Izi zimathandizidwa ndi kafukufuku wakunja, komwe Gallup adapeza mu 2023 kuti pafupifupi 52% ya anthu azaka zapakati pa 18-34 ku US amakhulupirira kuti kumwa mowa pang'ono kumawononga thanzi.
Poyerekeza, 39 peresenti ya anthu azaka zapakati pa 35 ndi 54 ndipo 29% okha mwa omwe ali ndi zaka zopitilira 55 amaganiza choncho.
Komanso, maganizo amasintha mofulumira - zaka 5 m'mbuyomo, 34 peresenti yokha ya aang'ono kwambiri ankaona kuti kumwa mowa mopitirira muyeso ndi chinthu choipa.
Ndipo ziwerengero zina zowuma - kuchokera ku lipoti laposachedwa la StudentUniverse, lomwe limakhudza momwe amayendera aang'ono kwambiri. Kwa iwo, ophunzira 4,000 ochokera ku USA, UK, Canada ndi Australia azaka zapakati pa 18 mpaka 25 adafunsidwa.
Okwana 83% akuti angaganizire tchuthi chakunja popanda mowa - chifukwa ili ndi gulu lomwe, mpaka posachedwapa, 'maulendo' anali ofanana ndi 'phwando' ndi 'clubbing'.
Zina mwazifukwa zazikulu zokondera kuyenda mosaganiza bwino, ophunzira amatchula za mwayi wolowa m'mikhalidwe yowopsa ngati amwa mowa, kukonda kugwiritsa ntchito ndalama pazinthu zina, komanso kusafuna kuwononga tsiku lotsatira. Malingana ndi anthu ochulukirapo, zingakhale zosangalatsa popanda mowa.
“Sindikuvomerezedwanso kwambiri moti munthu amafunika kumwa mowa kuti asangalale. Anthu akuyamba kutsutsa nkhaniyo, kotero pali kuwonjezeka kwa kufunikira kwa zakumwa zoledzeretsa, zochitika ndi zosangalatsa, "anatero Lauren Burnison, yemwe anayambitsa Timakonda Lucid , wotchulidwa ndi "Euronews". Lauren nayenso anasiya kumwa mowa zaka zapitazo.
Malinga ndi kampani yaku US Expedia, yomwe imathandizira malo osakira matikiti ndi mahotelo, "kuyenda mwanzeru" ndi amodzi mwazinthu zotentha kwambiri mu 2024.
"Alendo amasiku ano ali ndi chidwi chokumbukira zomwe adachita - opitilira 40% akuti atha kusungitsa ulendo wochotsa poizoni," malinga ndi kampaniyo, yomwe idaphunziranso momwe amayendera.
Lingaliro likhoza kufotokozedwanso motere - anthu amakonda kuwona kutuluka kwa dzuwa chifukwa amadzuka m'mawa kuti apite ulendo kapena kukwera, osati chifukwa akungobwera kunyumba.
“Maganizo akuti “Mumakhala moyo kamodzi kokha, ndidzamwa chilichonse chimene ndikuona” akuloŵedwa m’malo ndi lingaliro lakuti nthaŵi yathu yopuma ndi yofunika,” anatero Rhiannon Jones, wopenda pakampani yaukatswiri ya Kantar.
Pali malingaliro ambiri mu izi - popanda kumwa mowa mopitirira muyeso, alendo amatha kupeza zambiri kuchokera kutchuthi chawo - onani malo ambiri, m'malo mogona mpaka masana ndikuvutika ndi chizungulire tsiku lonse, kupumula bwino - komanso mwakuthupi, m'maganizo. ndi m'maganizo, ndi kulipira ndalama zochepa posayendayenda m'mabala ndi ma pubs.
Kuphatikiza apo, kuyenda pakokha kumafunikira thupi - makamaka ngati kuli mtunda wautali kapena maulendo ataliatali, odutsa nyanja yamchere. Mowa, ngakhale wochepa, ukhoza kungovulaza kuchira ndi kusintha.
Palinso ubwino wamaganizo wosamwa mowa pamene uli paulendo.
Mowa umakhala wokhumudwitsa ndipo popanda iwo anthu amatha kusangalala ndi tchuthi chawo, Victoria Waters, woyambitsa nawo Dry Atlas, yemwe amapereka zakumwa zina, adauza BBC.
Ndiko kuti, kumwa mowa wambiri komanso wokhazikika kungayambitse nkhawa komanso kukhumudwa, chomwe ndi chinthu chomaliza chomwe munthu amafuna kuchokera kutchuthi.
Kuchokera pazamalonda, zochitikazo zimapangitsa kuti pakhale kuwonjezeka kwa ma mocktails - ma cocktails osaledzeretsa, ndi maonekedwe a mitundu yonse ya mowa wopanda mowa ndi vinyo, zomwe zimapezeka m'mahotela ambiri, malo odyera ndi ngakhale pamaulendo apanyanja.
