Amazon waxa buux dhaafiyay buugaag been abuur ah, taas oo ka cadhaysiisay macaamiisha iyo qorayaasha si isku mid ah oo sheegaya in goobta ay wax yar ka qabanayso la dagaalanka khiyaanada suugaanta.
Been abuurka ay iibiyaan dhinacyo saddexaad iyada oo loo marayo Amazon waxay u dhexeysaa buugaagta e-buugaagta ilaa kuwa adag iyo khayaaliga ilaa kuwa aan khayaaliga ahayn - laakiin arrintu waxay si gaar ah ugu baahsan tahay buugaagta wax-barashada, kuwaas oo qiimahoodu cirka-sare u soo jiidanayaan khiyaamooyinka, daabacaadda ilaha warshadaha ayaa leh.
"Dhaawaca soo gaaray qorayaasha waa mid dhab ah," Matthew Hefti, oo ah qoraa iyo qareen ka helay buugaag been abuur ah oo uu isagu leeyahay Amazon, ayaa u sheegay The Post. "Waa dhibaato baahsan."
Natiijadu waxay tahay in akhristayaasha ay ku dhegaan buugaag aan la akhriyin oo khad dhiigaya ama kala daadsan, halka qorayaasha iyo daabacayaashu ay waayaan dakhliga soo gala burcad-badeedda daabacaadda.
Amazon, si kastaba ha ahaatee, waxay qaadataa dhimista iibka dhinac saddexaad iyada oo aan loo eegin in buugaagta ay soo dajiyaan ay yihiin kuwo dhab ah ama been abuur ah, taasoo siinaysa shirkadda wax dhiirigelin ah si ay u xakameeyso coutenterfeits, dadka ku jira warshadaha daabacaadda. Waxay yiraahdeen goobta sida caadiga ah loo yaqaan adeegga degdegga ah ayaa si xad dhaaf ah u gaabis ah inay ka jawaabto welwelkooda ku saabsan been abuurka.
'Bogag lama akhrin karo'
Martin Kleppmann, oo ah cilmi-baare cilmiga kumbuyuutarka ah iyo tacliinta, ayaa arkay hal-xiddigle Amazon dib u eegista buug-gacmeedkiisa qaabeynta xogta muddo sanado ah, iyada oo macaamiisha xanaaqsan ay ka cabanayaan qoraal aan la akhrin karin, bogag maqan iyo arrimo kale oo tayo leh. Waxa uu eeda dusha ka saaray kuwa been abuurka ah, kuwaas oo uu sheegay in ay iibiyeen noocyo burcad badeed ah.
"Buuggani si xun buu u daabacay," ayuu akhriyay mid ka cadhaysan buugii Kleppmann. "Khudku meel walba wuu tagaa 10 daqiiqo ka dib marka la akhriyo."
"Bogagga waa la daabacay iyagoo is dulsaaran," dulmar kale ayaa akhrinaya. "Ilaa 20 bog lama akhrin karo."
Dib u eegis saddexaad ayaa dareemay in ay ahayd inay ka dalbadaan buugga Kleppmann Amazon saddex jeer oo kala duwan ka hor intaanay helin nuqul la isticmaali karo. Labadan faalso waxay lahaayeen waraaqo la arkay iyo cillado kale.
"Waxaan arkaa dib u eegisyo badan oo taban oo ka cabanaya tayada daabacaadda," Kleppmann ayaa u sheegay The Post, isaga oo intaa ku daray in daabacadiisu ay waydiisatay Amazon inay xalliso arrinta laakiin shirkadu waxba ma samayn.
Af hayeenka Amazon Julia Lee ayaa bayaan ay soo saartay ku sheegtay The Post, "Waxaan mudnaanta siinaa kalsoonida macaamiisha iyo qoraaga waxaanan si joogto ah ula soconaa oo aan haysanaa tillaabooyin looga hortagayo in alaabada la mamnuucay lagu qoro."
Amazon waxay ku bixisay in ka badan $900 milyan adduunka oo dhan waxayna shaqaalaysay in ka badan 12,000 oo qof si ay macaamiisha uga ilaaliyaan been-abuurka, khiyaanada iyo noocyada kale ee xadgudubka, Lee ayaa yidhi.
Laakiin Kleppmann maaha qoraaga kaliya ee la halgamaya been abuurka Amazon. Cilmi-baaraha Google-ka ee barashada qoto-dheer ee Francois Chollet ayaa ka cawday been-abuuro ku jiray dunta caanka ah ee Twitter horraantii bishii Luulyo, isaga oo Amazon ku eedeeyay in aanay "waxba samayn" si ay uga hortagto noocyada been abuurka ah ee baahsan ee buuggiisa.
"Qof kasta oo buuggayga ka soo iibsaday Amazon dhawrkii bilood ee la soo dhaafay ma uusan iibsan nuqul dhab ah, laakiin nuqul been abuur ah oo tayadiisu hooseeyso oo ay daabaceen iibiyayaal kala duwan oo khiyaano leh," Chollet ayaa qoray. "Waxaan ogeysiinnay [Amazon] marar badan, waxba ma dhicin. Iibiyaasha khayaanada ah waxay ku jireen hawlo sanado ah."
Xataa qoraaga Boostada ee Miranda Devine waxay aragtay noocyo been abuur ah oo buuggeeda ku saabsan Hunter Biden, "Laptop from Hell," oo ku faafay Amazon sannadkii hore.
Ka dib markii daabacayaasha Devine ay ogeysiiyeen Amazon arrinta ku saabsan, been abuurka ayaa ku haray goobta maalmo, ayay tidhi.
Amazon kama aysan jawaabin codsi faallo ah oo ku saabsan tusaalooyinka gaarka ah ee been abuurka ee sheekadan.
'ciyaarta aan dhamaadka lahayn ee whack-a-mole'
Amazon guud ahaan waxay u baahan tahay qorayaasha iyo daabacayaasha si ay ugu shanleeyaan goobta buugaagta been abuurka ah ee buugaagtooda, ka dibna la dagaallamaan lakabyada xafiisyada si ay u helaan been-abuurka hoos loo dhigo, sida ay sheegtay qareenka hantida garaadka Katie Sunstrom.
"Culaysku wuxuu saaran yahay iibiyaha si uu Amazon uga joojiyo kuwa ku xad-gudbay iyo kuwa been-abuurka ah inay ku iibiyaan nidaamkooda," Sunstrom ayaa u sheegay The Post. "Ma jirto wax dhiirrigelin ah oo Amazon ah oo lagu daryeelayo."
Daabacaha Kleppmann, O'Reilly Media, ayaa u sheegay The Post in ay si joogto ah u soo gudbiso cabashooyinka Amazon ee ku saabsan iibiyeyaasha khayaanada, laakiin shirkadu inta badan way ka gaabisay inay wax ka qabato walaacooda.
"Waa ciyaar aan dhammaad lahayn oo whack-a-mole halkaas oo xisaabaadyadu ay si fudud dib ugu soo noqdaan maalmo ama toddobaadyo ka dib," O'Reilly madaxweyne ku xigeenka istaraatiijiyadda nuxurka Rachel Roumeliotis ayaa u sheegay The Post, isagoo raaciyay in Amazon ay ka jawaabi doonto "calaamadaha shakhsi ahaaneed sida ay ogaadeen daabacayaasha" laakiin waxba ma joojinayo "socodka nidaamka" ee been-abuurka.
"Amazon waxa ay waqti badan ku bixisaa sidii ay ula dagaalami lahayd fikradda ay suuqeeda ku sii waddo khayaanada sababtoo ah waxaa la og yahay in ay dhibaato jirto - haddana madalkeeda iyo siyaasadaheeda ayaa loo dhisay siyaabo sahlaya," Roumeliotis ayaa sidaas yidhi.
Faafinta been abuurka iyada oo aan la xakamayn waxay khatar gelin kartaa xirfada qoraaga, sida uu qabo Hefti.
Marka laga reebo jarista faa'iidada qorayaashu waxay sameeyaan buugaag ay horay u daabaceen, iibka been abuurka ah laguma xisaabiyo tirooyinka iibka rasmiga ah. Tirooyinka iibka hoose ayaa, iyaguna, ku adkeyn doona qorayaasha inay khadeeyaan heshiisyada buugaagta mustaqbalka, ayuu yidhi Hefti.
"Habkani aad buu uga faa'iidaysan karaa qorayaasha," ayuu yidhi. "Xitaa ma aqaano haddii ay jiraan wax hagaajinaya, ugu yaraan iyada oo aan Amazon ku bixin lacag badan oo ay lumiso farabadan faa'iido jirta."
