Jaridar Wall Street Journal ta ruwaito cewa, LVMH, wanda Bernard Arnault ke jagoranta, yana yin duk mai yiwuwa don karbe birnin Paris a shekarar 2024, lokacin da za a gudanar da gasar Olympics ta bazara, kamar yadda Investor ya nakalto.
Ɗaya daga cikin samfuran kayan adon sa, Chaumet, ya ƙirƙira lambobin zinare, azurfa da tagulla don wasannin Olympics da na nakasassu. Daya daga cikin kayan sawa mai suna Berluti, ya kera kayan sawa da 'yan wasan Faransa za su sanya yayin bikin bude baki mai kayatarwa. Moët champagne da Hennessy cognac za a ba da su a cikin kowane akwatin VIP.
Wata majiya da ke da masaniya kan lamarin ta ce waccan muhimmiyar rawar da aka shafe tsawon watanni ana yi a wasannin Olympics da na nakasassu, ya kashe LVMH Yuro miliyan 150. Wannan ya sa ƙungiyar ta zama mafi girman masu tallafawa na gida na Paris 2024.
"Wasanni suna a Paris kuma LVMH suna wakiltar siffar Faransa," in ji Antoine Arnaud, babban ɗan Bernard Arnault kuma shugaban Berluti. "Ba za mu iya taimakawa sai dai zama wani bangare na shi ba."
Mayar da hankali ga taron na Olympics na nuna babbar dabarar tsalle-tsalle cikin wasanni daga manyan kamfanoni na kayan alatu na duniya. Sun fahimci cewa babban rabon kasuwancin su ya dogara da masu siye da za su iya kaiwa ta hanyar shahararrun abubuwan da suka juya baya ga keɓantawa na tsohon zamani. Kusan kashi 60% na tallace-tallacen kayan alatu a duniya a yau suna fitowa ne daga mutanen da ke kashe ƙasa da Yuro 2,000 a shekara kan irin waɗannan samfuran, a cewar ƙungiyar masu ba da shawara ta Boston.
Ba da dadewa ba, ana ɗaukar al'amuran wasanni na yau da kullun a ƙasa da matakin manyan samfuran alatu, waɗanda suka gwammace su kai hari ga golf, wasan tennis, polo, jirgin ruwa da kulake na Formula 1. Amma a zamanin da ake amfani da shafukan sada zumunta, inda ’yan wasa ke shiga kasuwannin duniya ba tare da ɓata lokaci ba tare da yin tasiri ga masu amfani da su tare da taurarin fina-finai da kuma ’yan wasan Hollywood, isarsu da sha’awarsu ta duniya ta zama mahimmiyar wucewa.
A cikin 2022, mutumin da ya fi yawan mabiya a tarihin kafofin watsa labarun - tauraron dan kwallon Portugal Cristiano Ronaldo - ya fito a yakin Louis Vuitton. A kan allo da ke gabansa ya zauna babban abokin hamayyarsa, Lionel Messi na Argentina. Ko da yake su biyun ba su kasance tare a cikin hoton Annie Leibovitz ba, hakan bai hana tallan zama ɗayan hotuna da aka fi so a Instagram ba.
Kafin gasar Olympics, Vuitton ta dauki nauyin dan wasan tsere da dan wasan ninkaya, yayin da LVMH's Dior ya goyi bayan dan wasan motsa jiki da dan wasan tennis na keken hannu.
Yawancin masu fafatawa na LVMH sun yi irin wannan motsi. A bazarar da ta gabata, Prada ta dauki nauyin tawagar kasar Sin a gasar cin kofin duniya ta mata ta FIFA. An kalli sakon da ke ba da sanarwar haɗin gwiwa sau miliyan 300 a dandalin sada zumunta na kasar Sin Weibo. Gucci ya sanya hannu kan ‘yan wasa da dama da suka hada da dan kwallon Ingila Jack Grealish da dan wasan tennis Yannick Sinner na Italiya. Duk da haka, babu wanda ya yi yunƙurin ɗaukar ɗaukacin ɗaukacin taron wanda ya kai girman gasar Olympics.
Don Paris 2024, yarjejeniyar sulhu ce mai laushi. Masu shirya taron sun yi alƙawarin samar da hanya mai ma'ana game da taron, wanda ke nufin taron jama'a, ba tare da tsadar tsadar wasannin da aka yi a baya ba. Ko da yake kuɗin LVMH yana taimaka wa Paris 2024 cimma burinta na kasancewa kusan gaba ɗaya ana ba da kuɗaɗen sirri (a halin yanzu 97%, masu shirya taron sun ce), samfuran kamfanin suna da babban hoto wanda ke da yuwuwar yin hannun riga da ra'ayin wasannin Olympics maras lalacewa.
Al'amura suna da sarkakiya da hoton Bernard Arnault a Faransa: ɗaya daga cikin hamshakan attajirai a duniya shine sandar walƙiya don rashin gamsuwa game da haɓaka rashin daidaito. Har yanzu, LVMH ya nuna cewa fayil ɗin sa ya haɗa da samfuran kayayyaki masu araha da yawa, irin su Giant Sephora na kayan shafawa da kuma samfuran champagne da yawa. Kuma hasken fitulun wasannin Olympics yana wakiltar wata dama ce da ba za a iya jurewa ba ga giant don tabbatar da matsayinta na ma'auni na ɗanɗano na Faransanci, ƙarfin kamfani da fasaha.
"Masu sana'o'inmu masu kamala ne, kamar manyan 'yan wasa da masu horarwa," in ji Bernard Arnault. "Kuma gidajenmu suna dauke da hoton Faransa a duk duniya."
Masu daukar nauyin gasar sun yi cacar baki cewa gasar Olympics da za a yi daga ranar 26 ga watan Yuli zuwa 11 ga watan Agusta, za ta zama mafi burgewa cikin fiye da shekaru goma. Shirye-shiryen ba su da ƙarancin wasan kwaikwayo, ba tare da bata lokaci ba da kasafin kuɗi wanda ya kawo cikas ga bugu na baya. Damuwa game da cunkoson ababen hawa da tsadar tikiti da farashin dakin otal da kyar suka hana masu daukar nauyin. Haƙiƙa na baya-bayan nan na Paris da kuma bikin buɗewa tare da 'yan wasa a kan jiragen ruwa da ke tafiya a cikin Seine yana da sauƙin siyarwa fiye da wasu wuraren ƙalubalen da taron ya bayar tun London 2012. Sa'an nan kuma akwai Sochi 2014 a ƙarƙashin idon Vladimir Putin, Bayan haka hargitsin Rio 2016, nesantar Pyeongchang, Koriya ta Kudu, a cikin 2018 da wasannin annoba a Tokyo 2021 da Beijing 2022.
"Dole ne ku shawo kan abokan hulɗarku, dole ne ku nuna musu, cewa zai dace," in ji Tony Estanguet (an haife shi a ranar 6 ga Mayu 1978), wani tsohon kwale-kwale na Olympics wanda ke kula da kwamitin shirya taron na Paris 2024.
Gasar Olympics ta dogara da farko kan masu daukar nauyin cikin gida, amma shigar LVMH zai kasance mafi daukar hankali ga manyan abokan hulda na Paris 60 2024. Mutanen da suka saba da lamarin sun ce LVMH na da matukar bukata ta wasu bangarori. A yayin tattaunawar, kamfanin ya yi nisa har ya dage kan samar da abubuwan kirkire-kirkire don bikin bude taron, wanda zai wuce ta hedkwatar Louis Vuitton, da kantin sayar da kayayyaki na LVMH na Samaritaine da otal din Cheval Blanc. Don cimma yarjejeniyar, an yi ganawar sirri tsakanin Arnaud da shugaban kwamitin Olympic Thomas Bach a watan Disamba 2022.
Sa'an nan kuma, lokacin da ya zo lokacin da za a sanar da haɗin gwiwa a ƙarshen bazara - daidai shekara guda kafin Wasanni - LVMH ya ba da labari ba a taron manema labaru na gargajiya ba, amma a cikin inuwar Hasumiyar Eiffel, a kan Champ de Mars. Bach ma ya halarci taron.
"Yana kwatanta abin da Faransa ta yi mafi kyau," in ji Antoine Arnault a lokacin. "Legacy, Ambition, Creativity, Excellence."
