LVMH, yomwe imatsogoleredwa ndi Bernard Arnault, ikuchita zonse zotheka kuti itenge Paris mu 2024, pamene Masewera a Olimpiki a Chilimwe adzachitika, Wall Street Journal inati, monga momwe Investor ananenera.
Chimodzi mwazodzikongoletsera zake, Chaumet, chimapanga mendulo za golide, siliva ndi mkuwa pa Masewera a Olimpiki ndi Paralympic. Mmodzi mwa mafashoni ake, Berluti, amapanga yunifolomu yomwe othamanga aku France adzavala pamwambo wotsegulira. Moët champagne ndi Hennessy cognac zidzaperekedwa mu bokosi lililonse la VIP.
Ntchito yofunikayi pamiyezi yayitali yozungulira Masewera a Olimpiki ndi Paralympic idawononga LVMH 150 miliyoni mayuro, gwero lomwe limadziwa bwino nkhaniyi. Izi zimapangitsa gululi kukhala wothandizira wamkulu kwambiri waku Paris 2024.
"Masewerawa ali ku Paris ndipo LVMH ikuyimira chithunzi cha France," atero Antoine Arnaud, mwana wamkulu wa Bernard Arnault komanso wapampando wa Berluti. "Sitingachitire mwina koma kukhala mbali yake."
Bungweli likuyang'ana kwambiri masewera a Olimpiki akuwonetsa kupambana kwakukulu muzamasewera kwa makampani akuluakulu padziko lonse lapansi ogula zinthu zapamwamba. Amazindikira kuti kuchuluka kwa bizinesi yawo kumadalira ogula omwe atha kuwafikira kudzera muzochitika zodziwika bwino zomwe zimasiya kudzipatula kwachikale. Pafupifupi 60% ya malonda apamwamba padziko lapansi masiku ano amachokera kwa anthu omwe amawononga ndalama zosakwana 2,000 euro pachaka pazinthu zoterezi, malinga ndi Boston Consulting Group.
Osati kale kwambiri, masewera odziwika bwino amawonedwa ngati chinthu chotsika mtengo kwambiri, omwe amakonda kutsata makalabu a gofu, tennis, polo, sailing ndi Formula 1. Koma m'nthawi yamasewera ochezera, pomwe othamanga amafika pamsika wapadziko lonse lapansi ndikukopa ogula limodzi ndi ochita zisudzo ku Hollywood, kufikira kwawo ndi kukopa kwawoko kwakhala kofunikira kwambiri kuti zisathe.
Mu 2022, munthu yemwe anali ndi otsatira ambiri m'mbiri ya chikhalidwe cha anthu - katswiri wa mpira wachipwitikizi Cristiano Ronaldo - adawonekera pa kampeni ya Louis Vuitton. Pa chessboard moyang'anizana naye adakhala mdani wake wamkulu, Lionel Messi waku Argentina. Ngakhale awiriwa sanakhalepo limodzi pazithunzi za Annie Leibovitz, izi sizinalepheretse malondawo kukhala amodzi mwa zithunzi zokondedwa kwambiri pa Instagram.
Masewera a Olimpiki asanachitike, Vuitton adathandizira wotchinga mipanda ndi wosambira, pomwe LVMH's Dior idathandizira katswiri wochita masewera olimbitsa thupi komanso wosewera tennis waku wheelchair.
Ambiri mwa omwe akupikisana nawo a LVMH achitanso chimodzimodzi. Chilimwe chatha, Prada adathandizira timu ya dziko la China pa FIFA Women's World Cup. Cholemba cholengeza mgwirizanowu chidawonedwa nthawi 300 miliyoni patsamba lachi China la Weibo. Gucci wasaina othamanga angapo, kuphatikiza wosewera mpira wachingelezi Jack Grealish komanso wosewera tennis waku Italy Yannick Sinner. Komabe, palibe amene anayesa kutenga chochitika chonse kukula kwa Olimpiki.
Kwa Paris 2024, mgwirizanowu ndi wosakhwima. Okonza adalonjeza njira yomveka bwino pazochitikazo, zomwe zimayang'ana anthu ambiri, popanda ndalama zambiri zamasewera am'mbuyomu. Ngakhale ndalama za LVMH zikuthandizira Paris 2024 kukwaniritsa cholinga chake chokhala ndi ndalama zachinsinsi (pakali pano 97%, okonza atero), zopangidwa ndi kampaniyo zili ndi chithunzi chapamwamba chomwe sichingagwirizane ndi lingaliro la Olimpiki osawononga kwambiri.
Zinthu zasokonekera ndi chithunzi cha Bernard Arnault ku France: m'modzi mwa anthu olemera kwambiri padziko lapansi ndi ndodo yamphezi chifukwa chosakhutira pakukula kwa kusalingana. Komabe, LVMH ikuwonetsa kuti mbiri yake imaphatikizapo zinthu zotsika mtengo kwambiri, monga zodzikongoletsera zazikulu za Sephora ndi mitundu ingapo yapakatikati ya shampeni. Ndipo kuwala kochokera ku zowunikira za Olimpiki kumapereka mwayi wosakanika kwa chimphonacho kuti chikhazikitse udindo wake monga chonyamulira cha kukoma kwachi French, mphamvu zamakampani ndi luso.
"Amisiri athu ndi ongofuna kuchita bwino, monganso akatswiri othamanga komanso makochi," adatero Bernard Arnault. "Ndipo nyumba zathu zili ndi chithunzi cha France padziko lonse lapansi."
Othandizira akubetcha kuti Olimpiki, yomwe idzachitika kuyambira pa Julayi 26 mpaka Ogasiti 11, ikhala yokongola kwambiri pazaka zopitilira khumi. Zokonzekera zimakhala zopanda sewero, popanda kuchedwetsa komanso kuchulukirachulukira kwa bajeti zomwe zidalepheretsa zolemba zam'mbuyomu. Kudetsa nkhawa za kuchuluka kwa zoyendera za anthu onse komanso mitengo yokwera ya matikiti ndi zipinda zama hotelo sikunalepheretse othandizira. Chiyembekezo cha zochitika za ku Paris ndi mwambo wotsegulira ndi othamanga pa zombo zoyenda pansi pa Seine ndizosavuta kugulitsa kuposa malo ena ovuta omwe chochitikacho chaperekedwa kuyambira ku London 2012. Ndiye panali Sochi 2014 pansi pa maso a Vladimir Putin, kutsatiridwa ndi chipwirikiti cha Rio 2016, kutalikirana kwa Pyeongchang, South Korea, mu 2018 ndi masewera a mliri ku Tokyo 2021 ndi Beijing 2022.
"Muyenera kutsimikizira abwenzi anu, muyenera kuwawonetsa, kuti zidzakhala zoyenera," akutero Tony Estanguet (wobadwa 6 May 1978), yemwe kale anali woyendetsa bwato la Olympic yemwe akuyang'anira komiti yokonzekera ya Paris 2024.
Masewera a Olimpiki nthawi zonse amadalira makamaka othandizira apakhomo, koma kutengapo gawo kwa LVMH kudzakhala chidwi kwambiri kwa abwenzi akuluakulu a 60 a Paris 2024. Anthu omwe amadziwa bwino nkhaniyi amati LVMH ikufuna makamaka pazinthu zina. Pakukambilana, kampaniyo idafika mpaka kukakamira zopangira zotsegulira mwambowo, womwe udzadutsa ku likulu la Louis Vuitton, sitolo ya LVMH's Samaritaine ndi hotelo yake ya Cheval Blanc. Kuti akwaniritse mgwirizanowu, panali misonkhano yaumwini pakati pa Arnaud ndi Purezidenti wa Komiti ya Olimpiki a Thomas Bach mu Disembala 2022.
Kenaka, itakwana nthawi yolengeza za mgwirizano wa chilimwe chatha - ndendende chaka chimodzi masewerawa asanachitike - LVMH inafalitsa nkhani osati pamsonkhano wa atolankhani, koma mumthunzi wa Eiffel Tower, pa Champ de Mars. Bach analiponso pamwambowu.
"Zimawonetsa zomwe France imachita bwino," adatero Antoine Arnault panthawiyo. "Cholowa, Kulakalaka, Kupanga, Kupambana."
