LVMH, inotungamirwa naBernard Arnault, iri kuita zvese zvinogoneka kuti itore Paris muna 2024, pachaitwa maOlimpiki eZhizha, Wall Street Journal yakashuma, sezvakataurwa naInvestor.
Imwe yemhando dzayo dzezvishongo, Chaumet, inogadzira menduru dzegoridhe, sirivheri nebhuronzi kuMitambo yeOlympic neParalympic. Imwe yemhando dzayo dzefashoni, Berluti, inogadzira mayunifomu ayo achapfekwa nevatambi veFrance panguva yemutambo wekuvhura. Moët champagne uye Hennessy cognac ichapihwa mubhokisi rega rega reVIP.
Iro basa rakakosha mukati memwedzi-yakareba euphoria yakatenderedza Olimpiki neParalympic Mitambo yakadhura LVMH 150 miriyoni euros, sosi inoziva nyaya iyi yakati. Izvi zvinoita kuti boka rive rakakura kwazvo mubatsiri weParis 2024.
"Mitambo iri muParis uye LVMH inomiririra mufananidzo weFrance," akadaro Antoine Arnaud, mwanakomana wedangwe waBerluti Arnault uye sachigaro weBerluti. "Hatingaite asi kuva chikamu chayo."
Kongiresi yakatarisana nemitambo yeOlympics inoratidza kusvetukira kukuru mumitambo nemakambani makuru epasi rose anogadzira zvinhu zveumbozha. Vanoziva kuti chikamu chiri kukura chebhizinesi ravo chinoenderana nevatengi vavanokwanisa kusvika kuburikidza nezviitiko zvakakurumbira zvinofuratira kusarudzika kwechinyakare. Inosvika makumi matanhatu muzana muzana ekutengesa kwezvinhu zveumbozha munyika nhasi zvinobva kuvanhu vanoshandisa mari isingasviki zviuru zviviri zvemaeuro pagore pazvinhu zvakadaro, sekureva kweBoston Consulting Group.
Kasiri kare, zviitiko zvemitambo zvemazuva ose zvaionekwa sechinhu chiri pasi peyepamusoro-yekupedzisira mhando dzemhando yepamusoro, avo vaifarira kunanga gorofu, tenisi, polo, chikepe uye Formula 1 makirabhu. Asi muzera resocial media, apo vatambi vanosvika pamusika wepasirese zvisina mutsindo uye vachipesvedzera vatengi padivi pevatambi vepop nevatambi veHollywood, kusvika kwavo uye kukwezva kwepasirese kwave kwakakosha kudarika.
Muna 2022, murume aive nevateveri vazhinji munhoroondo yesocial media - mutambi wenhabvu wechiPutukezi Cristiano Ronaldo - akaonekwa mumushandirapamwe weLouis Vuitton. Pachessboard yakatarisana naye pakagara mukwikwidzi wake mukuru, muArgentina Lionel Messi. Kunyangwe vaviri vacho vasina kumbobvira vari pamwe chete muAnnie Leibovitz photoshoot, izvo hazvina kumisa kushambadza kubva pakuva imwe yeanonyanya kufarirwa mafoto pa Instagram.
Mitambo yeOlympic isati yasvika, Vuitton aitsigira mutambi wemufenzi uye wekushambira, ukuwo LVMH's Dior yakatsigira gymnast uye mutambi wetennis pawiricheya.
Vazhinji vevakwikwidzi veLVMH vakaita mafambiro akafanana. Zhizha rapfuura, Prada yakatsigira timu yenyika yeChinese kuFIFA Women's World Cup. Iyo posvo inozivisa kudyidzana yakaonekwa kanosvika mazana matatu emamiriyoni paChinese social network Weibo. Gucci akasaina vatambi vakati wandei, kusanganisira mutambi wenhabvu wechirungu Jack Grealish uye mutambi weTenesi wekuItaly Yannick Sinner. Nekudaro, hapana akaedza kutora chiitiko chose saizi yeOlympics.
YeParis 2024, chibvumirano ichi chikanganiso chakapfava. Varongi vakavimbisa nzira inonzwisisika yechiitiko ichi, yakanangana nevateereri vakawanda, pasina mari inodhura yemitambo yapfuura. Kunyangwe mari yeLVMH iri kubatsira Paris 2024 kuzadzisa chinangwa chayo chekuve yakawana mari yakavanzika (ikozvino 97%, varongi vanodaro), mhando dzekambani dzine mufananidzo wepamusoro-soro ungangopesana nepfungwa yekusatambisa maOlympics.
Zvinhu zvakaomeswa nemufananidzo waBernard Arnault muFrance: mumwe wevarume vakapfuma pasi rose itsvimbo yemheni yekusagutsikana pamusoro pekusaenzana kuri kukura. Zvakadaro, LVMH inotaura kuti portfolio yayo inosanganisira akawanda anodhura mabhureki, senge cosmetics hofori Sephora uye akati wandei epakati-renji champagne mhando. Uye chiedza chinobva kumitambo yeOlympic chinomiririra mukana usingadzivisiki wehofori kusimbisa chimiro chayo semutakuri wekuravira kweFrench, simba rekambani uye hunyanzvi.
"Nyanzvi dzedu dzinoda zvakakwana, sezvakangoita vatambi vepamusoro nevarairidzi," akadaro Bernard Arnault. "Uye dzimba dzedu dzine mufananidzo weFrance pasi rose."
Vatsigiri vari kubheja kuti maOlympics, ayo achaitwa kubva munaChikunguru 26 kusvika Nyamavhuvhu 11, achave anokwezva zvakanyanya mumakore anodarika gumi. Gadziriro hadzina drama, pasina kunonoka uye kuwanda kwebhajeti izvo zvakakanganisa zvinyorwa zvekare. Kunetsekana pamusoro pekusangana kwezvifambiso zveveruzhinji uye mitengo yetikiti yepamusoro uye yemakamuri ehotera hazvina kumbotadzisa vatsigiri. Tarisiro yeParisian backdrop uye mhemberero yekuvhura nevatambi pazvikepe vachidzika pasi Seine iri nyore kutengesa kupfuura dzimwe nzvimbo dzakaoma chiitiko chakapa kubva kuLondon 2012. Zvadaro paiva neSochi 2014 pasi peziso rakarinda raVladimir Putin, inoteverwa nemhirizhonga yeRio 2016, kure kure kwePyeongchang, South Korea, muna 2018 nemitambo yedenda muTokyo 2021 neBeijing 2022.
"Iwe unofanirwa kutendesa shamwari dzako, iwe unofanirwa kuvaratidza, kuti zvichave zvakakosha," anodaro Tony Estanguet (akaberekwa 6 Chivabvu 1978), aimbove mutyairi wengarava weOlympic uyo ari kutungamira komiti yekuronga yeParis 2024.
MaOlympics agara achivimba nevatsigiri vemumba, asi kuita kweLVMH ndiko kuchanyanya kutora pfungwa dzevadyidzani vakuru makumi matanhatu veParis 60. Vanhu vanoziva nezvenyaya iyi vanoti LVMH iri kunyanya kudiwa mune zvimwe zvinhu. Munguva yenhaurirano, kambani yakasvika pakusimbirira pane zvekugadzira zvemabiko ekuvhura, ayo achapfuura nemahofisi makuru eLouis Vuitton, LVMH's Samaritaine department store nehotera yayo yeCheval Blanc. Kuti vasvike pachibvumirano ichi, pakave nemisangano yemunhu pakati paArnaud neMutungamiri weKomiti yeOlympic Thomas Bach muna Zvita 2024.
Zvino, pakasvika nguva yekuzivisa mubatanidzwa zhizha rapfuura - gore chairo Mitambo isati yatanga - LVMH yakaburitsa nhau kwete pamusangano wevatori venhau, asi mumumvuri weEiffel Tower, paChamp de Mars. Bach aivepowo pachiitiko ichi.
"Inofananidzira izvo France inoita zvakanyanya," Antoine Arnault akadaro panguva iyoyo. "Nhaka, Chido, Kusika, Kunaka."
