Iwebhu yabathandi beencwadi: Ukuphonononga ihlabathi leencwadi kwi-intanethi

NguShubhangi Shah

IAmazon, indibano yezizwe ngezizwe yeedola ezilitriliyoni ngoku ijongana ne-e-commerce, ikhompuyutha yamafu, iinkonzo zokusasaza kunye nobukrelekrele bokwenziwa, yaqala ngo-1994 njengendawo yentengiso ye-intanethi yeencwadi. Nangona uJeff Bezos wayengengowokuqala ukuseta imarike yeencwadi kwi-intanethi, akuyi kuba sisibaxo ukutsho ukuba wenze ukuba kuthengwe iincwadi ezandleni zakhe nawuphi na umntu nakweyiphi na indawo yehlabathi. Kumashumi amathathu eminyaka emva koko, itekhnoloji ifikelele ekuchazeni, kwinqanaba elikhulu, indlela iincwadi ezipapashwa ngayo, zithengiswe, zithengwa, kwaye zifundwa njani. Nangona sisenokuba sazisombulula ezi nkalo, ukufumana iincwadi ezintsha kusengumceli mngeni.

Ezona zithengiswa kakhulu zikwindawo yonke, ngokunjalo neencwadi zabantu abadumileyo. Nangona kunjalo, ukuphonononga izihloko ngababhali abatsha nababhali abangaziwayo banokuziva ngathi bafumane inaliti kwi-haystack. Kubonakala ngathi akukho mava akwi-intanethi anokungena endaweni yethala leencwadi okanye ivenkile yeencwadi apho umntu anokuguqula amaphepha esihloko esibonakala sibangel’ umdla sibe ngu-zero phantsi kwelo linomtsalane. Ngoku musa ukuphosakela, kukho iitoni zeengcebiso kunye nophononongo olukhoyo kumajelo eendaba ezentlalo kunye namaphephandaba, kodwa umthamo unokuba mkhulu. Ukuba bekukho into yokucoca ingxolo kwaye isincede sifumane iincwadi esinokuzithanda.

Kanye njengokuba kukho isikhewu, kukho iinkampani ezizama ukusivala. Eyamva nje yiTertulia, ebhekisa ngokoqobo kwindibano yentlalo enombhalo okanye ubugcisa, ngakumbi e-Iberia okanye eLatin America.

Ithatha kwintsingiselo yayo, inkampani ichaza usetyenziso ngolu hlobo: “ikhuthazwe ziisaluni ezingamiselwanga ('tertulias') zeekhefi zaseSpain kunye neebhari, iTertulia yindlela entsha yokufumanisa iincwadi ngazo zonke iincoko ezidlamkileyo nezityebisayo abazikhuthazayo”. "I-Tertulia ibonelela ngeengcebiso zeencwadi kunye neentetho zencwadi ezivela kwimithombo yeendaba zentlalo, iipodcasts, kunye newebhu, zonke kwi-app enye," itshilo kwiwebhusayithi yayo. Ngamagama alula, i-app isebenzisa itekhnoloji ukudibanisa iingcebiso zencwadi kunye neengxoxo kuwo wonke amaqonga, anje ngemidiya yoluntu, iipodcasts, amanqaku eendaba, njl.njl, ukuza nezindululo ezenzelwe wena ngokokuthanda komsebenzisi. Ayisiyiyo loo nto kuphela, abasebenzisi banokuodola iincwadi kwi-app. Okwangoku, ii-paperbacks kunye ne-hardcovers ziyafumaneka, kwaye inkampani iceba ukuthengisa ii-e-books kunye ne-audiobooks kwiinyanga ezizayo, i-New York Times ibike. Le app isandula kuphehlelelwa kwaye iyafumaneka kwivenkile yeApple app eUnited States. Iinkonzo zisazakwenziwa ukuba zifumaneke eIndiya.

I-Tertulia yeyokugqibela kodwa ayikuphela kweqonga lokufunyanwa kweencwadi elikhoyo. I-Bookfinity yiwebhusayithi eza nengcebiso ngencwadi esekwe kuluhlu lwemibuzo oyizalisayo. Ukuqala ngegama elilula kunye nesini, ikucela ngokuthe ngqo ukuba 'ugwebe incwadi ngeqweqwe layo'. Hayi, ayisiyiyo indlela yokuthetha kodwa ngokukhetha phakathi kwamaqweqwe eencwadi avela kwiscreen, ofumanisa eyona nto ibangela umdla. Uqhubeka nokuphendula imibuzo malunga nawe ukuze indawo ize neengcebiso.

Emva koko kukho i-Cooper app, iqonga leendaba zoluntu kubathandi beencwadi, inguqulelo ye-beta esanda kukhutshwa kwi-iOS e-United States. I-app izisa abafundi kunye nababhali kwiqonga elifanayo bezama ukusebenzisana ngokuthe ngqo phakathi kwezi zimbini. Ngokucacileyo, inokunceda ababhali abatsha nababhali abangaziwayo ukuba bafumane abaphulaphuli kunye nabafundi ukuba bafumane iincwadi ezintsha nezingaziwa kangako.

Ezi zintsha, kodwa iGoodreads ihlala iyeyona indala kudidi. Yasekwa ngo-2006 kwaye yathengwa yiAmazon ngo-2013, ibamba ithala leencwadi elibonakalayo elikuvumela ukuba ufumane ukufunda kwakho okulandelayo. Ungathumela uphononongo kwaye ucebise iincwadi kubahlobo.

Esinye isicelo nguLitsy, obonakala ngathi ngumnqamlezo phakathi kweGoodreads kunye ne-Instagram. Kuyo, unokwabelana ngento oyicingayo, oyithandayo, okanye ongayithandiyo ngencwadi. Uluntu lwabathandi beencwadi beentlobo ngeentlobo, lunokunceda abahlobo bakho ukuba bafumane ufundo lwabo olulandelayo lunikwe iimbono ziphuma kumthombo othembekileyo.

Zonke ezi ngcamango zibonakala zinkulu. Nangona kunjalo, umbuzo usaqhubeka ukuba ii-apps ziyindlela yokusombulula ingxaki yokufumanisa incwadi kwi-intanethi. Ayikuko ukuba kukho ukunqongophala kolwazi kwi-Intanethi, kodwa isahleli imfutshane kuncedo lokuhluza iincwadi kwindawo ethengisa iincwadi. Omnye umba apha kukungxama kwengqondo. Ngelixa ukujonga iincwadi kwivenkile yeencwadi okanye kwithala leencwadi kunokuba ngamava okuthomalalisa ukukunceda ukuba ucothe, okufanayo akunakusebenza kumava e-intanethi, athi akubhobhoze ngetoni yolwazi ngaxeshanye, akoyikise. Ngaba i-app ehluza yonke loo nto kwaye ifikelele kwinqanaba ibe mnandi? Okanye, sinokuzama ukuphila kwihlabathi lenyama ngakumbi. Kungcono? Ingayiyo.