Ukwakheka kwezitolo kuyashintsha, futhi ubuchwepheshe bokungathinteki buhamba phambili. Sezadlula izinsuku zokufuna ukheshi noma amakhadi; ukuthepha okulula noma ukuskena manje kwanele. Lokhu kushintsha akukona nje ukukhululeka - kubumba okulindelwe kanye nolwazi.
Cabangela amakhodi e-QR: eyake yaba yinto entsha, manje esemqoka ekusizeni ukuhwebelana ngokushesha ngenkathi inikeza ukulandisa kwemikhiqizo ethuthukisiwe. Njengoba abathengisi bejwayela lo mhlaba ongenawo ukuthintwa, sibona inhlanganisela enamandla yokunethezeka nokuqamba okusha okwenzeka phambi kwamehlo ethu. Sizohlola ubuchwepheshe obushayela le threndi kanye nezinzuzo zayo ezibonakalayo emkhakheni wokuthengisa.
I-Touchless Transformation: Amakhodi we-QR phambili
Ukukhuphuka kwe Amakhodi e-QR athengiswayo kube yi-meteoric. Thatha ukutholwa kwe-Walmart, isibonelo - ubufakazi bangempela balobu buchwepheshe obusebenzayo. I-“Scan & Go” ye-Walmart iguqule ukuthenga ngokuguqula ama-smartphone abe iziteshi zokuphuma lapho usohambeni, kwavumela ukuskenwa kwento esheshayo kanye nenkokhelo esekelwe kuhlelo lokusebenza.
Lokhu akuwona nje umdlalo wokudlala; kuwuhlelo lokulinganisa kabusha lokuhlangana nabathengi lapho bemi khona - endaweni ye-tech-savvy. Amakhodi e-QR avala izikhala, enza ulwazi kanye namaphoyinti okuthenga acishe ahlanganiswe ngokungabonakali ohambweni lokuthenga.
Njengamathuluzi okuzibandakanya nokusebenza kahle, lawa masango amise okwesikwele achaza kabusha ukusebenzisana kwamakhasimende ngakho konke ukuskena.
Isivinini nobulula: Ukungathinteki Kuwuthuthukisa Kanjani Umuzwa Wekhasimende
Ukwethulwa kwe-Amazon kwe "Just Walk Out" ubuchwepheshe ezitolo zabo ze-Amazon Go ihlanganisa isiqongo sokudayisa ngaphandle kokuthinta, esusa imigqa yokukhokha yendabuko ngokuphelele. Abathengi bayangena, bathathe izinto zabo, futhi bavele bahambe - i-akhawunti yabo ye-Amazon ikhokhiswa ngokuzenzakalelayo ngokuthenga kwabo.
Lokhu okwenziwa ngaphandle kokungqubuzana akusheshi nje; ihlonipha isikhathi sekhasimende futhi ishintsha umqondo wokuthenga esitolo ukusuka emsebenzini kuya engxenyeni eshelelayo yempilo yansuku zonke.
Kuyacaca ukuthi izixazululo zokungathinteki ziletha izikhathi ezingaphezu kwezincishisiwe zokulinda - zakha ipulani entsha yokuthi okwenziwayo okuphumelelayo nokunenhlonipho kubukeka kanjani. Ngokwenza kanjalo, bakha ukulindela ngokushesha abanye abathengisi manje abazama ukukufanisa noma ukudlula.
Ukuhlanganisa Okungenazihibe Kokuthenga Okungaxhunyiwe Ku-inthanethi Nokuthenga Ku-inthanethi
Isitolo se-Nike esithi “Nike by Melrose” siyisibonelo esihle sokuhlanganisa idijithali nengokwenyama. Ngokusebenzisa ukuhlaziya idatha, balungisa isitoko esisesitolo ukuze sifane nezintandokazi zasendaweni, eziziswa ngokuqondile amathrendi okuthenga ku-inthanethi endaweni.
Abathengi bangabhukha izicathulo ku-inthanethi ukuze bazame esitolo noma basebenzise uhlelo lokusebenza lwe-Nike ukuze bavule ilokha equkethe izinto abazikhethile. Ukusebenzisana kwezitolo ezingokoqobo ze-Nike nedatha yazo eku-inthanethi kukhulisa ukwenza kube ngokwakho, okwenza ukuvakasha ngakunye kube ukuhlangana okuyingqayizivele lapho ukukhululeka kubusa kakhulu.
Lapha, ezentengiselwano zeqa ukuthengiselana nje ukuze zenze okuhlangenwe nakho kwe-bespoke kwawo wonke umthengi. Le ndlela yokusungula ihlela inkambo yokuthengisa esikhathini esizayo, iguqulela kalula idijithali kanye nesevisi yomuntu mathupha ibe uhambo olulodwa olungenazihibe.
I-Inventory Intelligence kanye Nokwanda Kokudayisa Kwesikhathi Sangempela
Njengoba abathengisi besebenzisa amandla e-contactless tech, ukuphathwa kwempahla i-metamorphose ibe yimpahla yamasu. Ukuhlanganisa kuka-Zara omaka be-RFID (I-Radio-Frequency Identification) kuyisibonelo salokhu kuguquguquka.
Ngokulandelela isitoko ngesikhathi sangempela, baqinisekisa ukuthi lokho amakhasimende akubona ku-inthanethi kutholakala ngokushesha esitolo - kufiphalisa imigqa phakathi kwendawo yokugcina impahla nendawo yokudayisa. Lokhu kugxumela phambili akugcini nje ngokuthuthukisa amazinga esitoko kodwa futhi kunikeza idatha ebalulekile emuva emizamweni yabo yokuthengisa yedijithali, okuvumela imikhankaso eqondiswe kakhulu ehambisana nokuziphatha kwabathengi.
Umphumela? Ukusebenza okuphakeme ngemuva kwezigcawu kanye nesipiliyoni sokuthenga esiguqukayo, esisabelayo ngaphambili. Umshado ohlakaniphile wezokuthutha nokuthengisa ogcina amashalofu namakhasimende ehlanganyela ngokungaguquki.
Ngale Kwe-Buzz: Izinzuzo Ezilinganisekayo Ngokuhamba Ngokungenasici
Ukusebenza kobuchwepheshe bokungathinteki ekuthengisweni akuyona nje into engavamile; iyakwazi ukulinganiswa. I-Starbucks ihlinzeka ngesibonelo, ngohlelo lwayo lwe-Mobile Order & Pay olubalela ingxenye enkulu yemisebenzi, ukuthengisa okuthuthukile kanye nokusebenza kwamakhasimende.
Lokhu akukhona nje ngokunciphisa izikhathi zolayini - kumele inguquko endleleni amabhizinisi abheka ngayo ukusebenza kahle kokuthengiselana. Ukushintshela ku-contactless akukhona nje ukuthuthukisa umuzwa wamakhasimende – iphinde iqinise imigqa engezansi.
Izinombolo aziqambi amanga; badweba isithombe sokukhula kokukhiqiza kanye nokwenza inzuzo. Ngokuhlanganisa lobu buchwepheshe, abathengisi abagcini nje ngokuhambisana nezentengiselwano zanamuhla kodwa bazilungiselela impumelelo eqhubekayo emnothweni wedijithali okhula njalo.
Ongathinteki: Ukuphuma Kwakusasa, Namuhla
Njengoba sivala ileja engxoxweni yethu yokungathinteki, kuyabonakala ukuthi lobu buchwepheshe bungaphezu kosizo oludlulayo - bawukhiye wokuthengisa esikhathini esizayo. Ngokuhlanganisa ulwazi nokwenza kube ngokwakho, amabhizinisi akhetha izindawo lapho ukuthenga kufana nokusebenza kahle nokuzijabulisa.
Njengoba idatha igcizelela impumelelo kanye nezibonelo zezifundo ezibonisa ukusungulwa, into eyodwa icacile: Ubuchwepheshe bokungathinteki abukhi nje ikusasa lezitolo; kuyakuchaza.
