Ifomathi esebenzisekayo ngokulula yeevidiyo izenza zibe sisixhobo esihle sokunxibelelana nabaphulaphuli ojolise kubo. Iinjini zokukhangela zikwavuma ukubaluleka komxholo wevidiyo, ziwatyhalela phezulu kwiziphumo zokukhangela. Nangona kunjalo, ukongeza nje ividiyo kwiwebhusayithi yakho akuyi kunyusa umgangatho wakho. Ufuna indlela eyongezelelekileyo yokutyhala ukhangelo lwakho ngevidiyo.
Ukusebenzisa uPhendlo lukaGoogle. Umfanekiso wekhredithi: I-Firmbee nge-Unsplash, ilayisenisi yasimahla
Ukuba awuzange uzame ukwenza uphando lwevidiyo kwishishini lakho ngaphambili, kungcono ukuqesha ingcali, njengale Spring Hill. Iarhente yeSEO ukufumana iqhinga labo. Kodwa kuqala, kuya kufuneka wazi ukuba iividiyo zichaphazela njani amanqanaba enjini yokukhangela.
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Ireyithi yeBounce esezantsi
Nanini na xa undwendwe olutsha lufika kwiwebhusayithi yakho, unethemba lokuba bahlala kwindawo ixesha elide. Ukuba neevidiyo kumaphepha akho okufikela kunceda iwebhusayithi yakho ikhawuleze ukubamba ingqalelo yeendwendwe zakho. Xa iindwendwe zakho ziqala ukuchitha ixesha elininzi kwiwebhusayithi yakho, iinjini zokukhangela ezifana neGoogle ziyayiqaphela kwaye ziqalise ukukhuthaza amaphepha akho kubantu abaninzi ngokunyusa umgangatho wabo. Ngaphezu koko, abantu banokuthi baphonononge indawo yakho xa bechitha ixesha elininzi kumxholo wakho, behlisa isantya sewebhusayithi.
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Ngcono Cofa-NgeRate
UGoogle uhlala ehlaziya iiSERPs zakhe ukunika abasebenzisi ulwazi oluninzi malunga neewebhusayithi kunye nomxholo wazo. Ezi ziqwengana zityebileyo ziyilelwe ukunceda abantu baqonde into abanokuyifumana kwiphepha phambi kokuba bacofe kulo. Xa usongeza iividiyo kumaphepha akho, uGoogle uzibonisa njengeziqwengana ezityebileyo zophendlo olufanelekileyo, esonyusa amathuba akho okucofa. Ngelixa ubeka ulwazi lombhalo malunga nevidiyo, kuya kufuneka wongeze izithonjana ezibonakalayo ezinomtsalane kumxholo wevidiyo. Oku, kwakhona, kuphucula izinga lakho lokucofa kwi-SERPs.
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Iprofayile yeBacklink ephuculweyo
Xa umsebenzisi efumana umxholo oluncedo okanye onomdla kwi-intanethi, uye athande ukwabelana nabanye ngawo. Ukuba upapasha umxholo wevidiyo esemgangathweni kwiwebhusayithi yakho, ababukeli banokuthi badibanise kuyo. Njengoko umxholo uqala ukujikeleza kwi-intanethi, ngokwemvelo iya kufumana i-backlinks kwiphepha apho ubambe ividiyo. Ukuba upapasha umxholo kumaqonga eqela lesithathu njengeYouTube, unokufumana i-backlinks kunye netrafikhi yokuthunyelwa ngokongeza ikhonkco lewebhusayithi yakho kulwazi lwesiteshi sakho okanye inkcazo yevidiyo.
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Okungakumbi okuKhangazayo kuluhlu lweProfayile yeShishini likaGoogle
Uluhlu lwamashishini asekuhlaleni anezithuba, imifanekiso, kunye nemiyalezo ihlala ifumana umgangatho ophezulu njengoko uGoogle ekhuthaza iibrendi ezisebenzisa udweliso lweProfayile yeShishini likaGoogle ukuze kuxhamle bona. I-injini yokukhangela iphinda ivuze iimpawu ezinjalo ngendawo kwiPakethi yeNdawo. Ukongeza ividiyo kwiprofayile yakho kunokufumana uluhlu lweshishini lakho likaGoogle ibekwe kwiPakethi yeNdawo. Unokusebenzisa eli thuba ngokwenza ividiyo enyanzelisayo echaza ukuba ishishini lakho limalunga nantoni kwaye ichaza iminikelo yakho ngaphantsi kwemizuzwana engama-30.
Kufuneka Uyibambe phi Ividiyo?
Qwalasela le miba ilandelayo ngelixa usenza isigqibo sokuba ungayibamba na ividiyo yakho YouTube okanye iwebhusayithi yakho:
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Lawula kumxholo wakho
Xa ubamba ividiyo kwiwebhusayithi yakho, unokwenza umdlali wevidiyo ngokwezifiso, ubandakanye uphawu lwakho, kwaye ulawule amava omsebenzisi. KuYouTube, ufumana ulawulo oluncinci kwintengiso kunye namava omsebenzisi kwaye kufuneka uthobele imigaqo-nkqubo yabo.
Kuba iYouTube yenye yeenjini zokukhangela ezinkulu kwihlabathi, unokufikelela kubaphulaphuli ababanzi kweli qonga. Ukubamba ividiyo kwiwebhusayithi yakho kunokunciphisa ukufikelela kwakho.
Ukubamba ividiyo yakho kwiYouTube kunokunceda ukwandisa i-traffic kunye ne-backlinks kwiwebhusayithi yakho, ukuphucula i-SEO yayo. Iividiyo zeYouTube zihlala zifumana umgangatho ophezulu kwiziphumo zenjini yokukhangela.
Ngelixa ukusingathwa kweevidiyo kwiYouTube kubiza imali eyi-zero, ukuzibamba kwiwebhusayithi yakho kunokuba yindleko enkulu ngenxa yezixhobo ezongezelelweyo zeseva kunye neemfuno zebandwidth.
isiphelo
Ngenxa yobume bokuntywiliselwa komxholo wevidiyo, banakho ukubandakanya abaphulaphuli bakho kwaye babonelele ngezibonelelo ze-SEO. Ukutyhubela iminyaka, iividiyo zibonakalise amandla azo okunyusa ukubonakala kwe-intanethi ye-brand, ukuqhuba itrafikhi engaphezulu, kunye nokunyusa umgangatho we-injini yokukhangela. Ke, ukuba awukhange ucinge ukusebenzisa iividiyo ze-SEO, kufuneka uqale ukuyenza ngoku.
