Ukuthola izincwadi ezintsha ku-inthanethi kuyinselelo, izinkampani ezimbalwa ezizama ukuyilungisa.
By Shubhangi Shah
I-Amazon, i-conglomerate yezizwe ngezizwe yama-trillion-dollar manje esebenzisana ne-e-commerce, i-cloud computing, izinsiza zokusakaza kanye nobuhlakani bokwenziwa, yaqala ngo-1994 njengendawo yemakethe yezincwadi eku-inthanethi. Nakuba uJeff Bezos engeyena owokuqala ukusungula imakethe yezincwadi ku-inthanethi, ngeke kube ihaba ukusho ukuthi unikeze amandla ukuthenga izincwadi ezandleni zanoma yimuphi umuntu kunoma iyiphi ingxenye yomhlaba. Emashumini amathathu eminyaka kusukela ngaleso sikhathi, ubuchwepheshe buye bachaza, ngokwezinga elikhulu, ukuthi izincwadi zishicilelwa, zimakethwa, zithengwe, futhi zifundwa kanjani. Nakuba kungenzeka ukuthi sizixazululile lezi zici, ukuthola izincwadi ezintsha kuseyinselele.
Ethengwa kakhulu yonke indawo, kanjalo nezincwadi zosaziwayo. Kodwa-ke, ukuhlola izihloko ngababhali abasha nabangaziwa kancane kungase kuzwakale njengokuthola inaliti ku-haystack. Kubonakala kungekho okwenziwa ku-inthanethi okungangena esikhundleni selabhulali noma isitolo sezincwadi lapho umuntu angavula khona amakhasi esihloko esibonakala sinentshisekelo abe nguziro kwehle kuleso esikhangayo. Manje ungaphazamisi, kunezincomo nezibuyekezo eziningi ezitholakala ezinkundleni zokuxhumana nasemaphephandabeni, kodwa umthamo ungaba mkhulu. Ukube bekukhona okuhlunga umsindo futhi kusisize sithole izincwadi esingase sizithande.
Njengoba kunegebe, kunezinkampani ezilwela ukusivala. Eyakamuva ithi Tertulia, okusho ukuthi ngokwezwi nezwi isho umbuthano wokuxhumana nabantu onokubhala noma wobuciko, ikakhulukazi e-Iberia noma eLatin America.
Ithatha encazelweni yayo, inkampani ichaza uhlelo lokusebenza ngokuthi: “ngokukhuthazwa amasaluni angakahleleki ('tertulias') ezindawo zokudlela zamathilomu namabha e-Spanish, i-Tertulia iyindlela entsha yokuthola izincwadi ngazo zonke izingxoxo ezijabulisayo nezinothisayo ezizikhuthazayo”. "I-Tertulia inikeza izincomo zezincwadi nenkulumo yencwadi evela kuzo zonke izinkundla zokuxhumana, ama-podcasts, newebhu, konke kuhlelo lokusebenza olulodwa," isho kuwebhusayithi yayo. Ngamagama alula, uhlelo lokusebenza lusebenzisa ubuchwepheshe ukuze buhlanganise izincomo zebhuku nezingxoxo kuzo zonke izinkundla, ezifana nenkundla yezokuxhumana, amaphodikasti, izindatshana zezindaba, njll, ukuze kuqhamuke nezincomo ezenziwe ngokwezifiso njengokuthandwa ngumsebenzisi. Hhayi lokho kuphela, abasebenzisi banga-oda izincwadi kuhlelo lokusebenza. Njengamanje, amaphephadonga kanye namakhava aqinile ayatholakala, futhi inkampani ihlela ukuthengisa ama-e-books nama-audiobook ezinyangeni ezizayo, kubika i-New York Times. Uhlelo lokusebenza lusanda kwethulwa futhi luyatholakala esitolo sezinhlelo zokusebenza ze-Apple e-United States. Izinkonzo zisazotholakala eNdiya.
I-Tertulia iyinkundla yakamuva kodwa akuyona ukuphela kwenkundla yokutholwa kwezincwadi etholakalayo. I-Bookfinity yiwebhusayithi eza nezincomo zencwadi ezisuselwe kuhlu lwemibuzo olugcwalisayo. Iqala ngegama elilula nobulili, iqonde ngqo ikucela ukuthi 'wahlulele incwadi ngekhava yayo'. Cha, hhayi indlela yokukhuluma kodwa ngokukhetha phakathi kwamakhava ezincwadi avela esibukweni, okuthola kuthakazelisa kakhulu. Uqhubeka nokuphendula imibuzo ethile ngawe ukuze isayithi liqhamuke nezincomo.
Bese kuba nohlelo lokusebenza lwe-Cooper, inkundla yezokuxhumana yabathandi bezincwadi, inguqulo yayo ye-beta esanda kukhululwa ku-iOS e-United States. Uhlelo lokusebenza luletha abafundi nababhali endaweni efanayo belwela ukuxhumana okuqondile phakathi kwakho kokubili. Ngokusobala, kungasiza ababhali abasha nabangaziwa kancane ukuthi bathole izethameli nabafundi ukuze bathole izincwadi ezintsha nezingaziwa kangako.
Lawa amasha, kodwa iGoodreads isalokhu iyindala esigabeni. Yasungulwa ngo-2006 futhi yathengwa yi-Amazon ngo-2013, isingatha umtapo wolwazi okuvumela ukuthi uthole okufundiwe okulandelayo. Ungakwazi futhi ukuthumela ukubuyekezwa futhi uncome izincwadi kubangani.
Olunye uhlelo lokusebenza i-Litsy, ebonakala iyisiphambano phakathi kwe-Goodreads ne-Instagram. Kuyo, ungabelana ngalokho okucabangayo, okuthandayo, noma okungathandi ngencwadi. Umphakathi wezinhlobo zabathandi bezincwadi, ungasiza abangani bakho ukuthi bathole ukufunda kwabo okulandelayo uma imibono iphuma emthonjeni othembekile.
Yonke le mibono ibonakala mikhulu. Nokho, umbuzo usaphikelela uma izinhlelo zokusebenza ziyindlela yokuxazulula inkinga yokutholwa kwencwadi eku-inthanethi. Akukhona ukuthi kukhona ukushoda kolwazi ku-inthanethi, kodwa kusalokhu kufushane ngosizo lokusefa ezincwadini esitolo sezincwadi. Enye inkinga lapha ukujaha kwengqondo. Ngenkathi ukuhlola izincwadi esitolo samabhuku noma kulabhulali kungaba ukuzizwisa okuzolile kukusiza wehlise ijubane, okufanayo kungase kungasebenzi kulokho okwenziwa ku-inthanethi, okukugqobhoza ngolwazi oluningi ngesikhathi esisodwa, kukukhungathekise. Ngeke yini uhlelo lokusebenza oluhlunga konke lokho futhi lufike endaweni lube luhle? Noma, singazama ukuphila emhlabeni wenyama kakhulu. Kungcono? Kungenzeka.
