Kusukela kule mpelasonto, awusakwazi uku-oda ingilazi ye-Absolut vodka, i-Jameson whiskey noma i-Malibu rum lapho. Iqembu iSvenska Brassierer, elingabanikazi balezi zikhungo, linqume ukuyeka ukudayisa yonke imimoya yeqembu laseFrance iPernod Ricard, ngokusho kweLe Monde.
Isizathu ukuqaliswa kabusha kokuthunyelwa kwe-Absolut - i-vodka egayiwe e-Ahus engxenyeni eseningizimu yombuso waseScandinavia - ukuya eRussia ekupheleni kuka-2022.
Lezi zindaba ziqinisekiswe ngo-Ephreli 13 ngokhulumela iqembu lemimoya uPernod Ricard.
Kusukela lapho, izicelo zokuduba ziye zanda eSweden, lapho ngisho noNdunankulu u-Ulf Kristerson asabela khona, evuma ku-TV4 ukuthi “samangele kakhulu” ngesinqumo sikaPernod Ricard. Ngicabanga ukuthi abasebenzisi abaningi bathola lesi senzo esiyinqaba kakhulu,” kwengeza u-Ulf Kristersson.
Esitatimendeni, uPernod Ricard uthe umise ukuthunyelwa kwempahla eRussia kusukela kuqale impi e-Ukraine, kodwa waqhubeka nokudayisa esitokisini.
Ngemva kokuba sebekhathele, leli qembu laqala kabusha ukuthunyelwa kwalo kwamanye amazwe. Ngokusho kukaPernod Ricard, ukugcina ibhizinisi eRussia kwalivumela ukuba ligweme izinsolo "zokuqothuka ngamabomu" kanye "nokuvikela abasebenzi balo eRussia".
Lezi zingxabano azibonakali ziqinisekisa abathengi: ku-akhawunti ye-Twitter ye-vodka yaseSweden, umyalezo wokugcina oshicilelwe ngo-Ephreli 10, uphawule ngaphezu kuka-400 ngoMsombuluko, ngo-Ephreli 17, i-French alcohol conglomerate isolwa "ngokuphuza impilo yabantu." ukubulawa kwabantu. "
Phakathi kwezithombe okwabelwana ngazo kakhulu kwakukhona isikhangiso esingumgunyathi esisebenzisa amakhodi ka-Absolut, esibonisa idolobha lase-Ukraine ngaphansi kwebhomu elibonakala esibhakabhakeni, laphuma nesiqubulo esithi “duba Absolut”.
Ekhasini likaFacebook leSystembolaget, okuyinkampani ephethwe wutshwala ephethwe nguhulumeni waseSweden, kukhona nezicelo zokuthi kukhishwe eminye imikhiqizo yotshwala ka-Absolut noPernod Ricard emashalofini. Kuze kube manje asikho isinqumo esesithathiwe ngalolu daba.
E-Kristianstad, engxenyeni eseningizimu yezwe, umnyuziyamu wesifunda wanquma ukukhansela umbukiso okwakufanele unikezelwe kuleli hlobo eqoqweni elithi "Absolut Fashion", elidalwe abaklami bemfashini abakhulu kakhulu ngokubambisana nomkhiqizo.
Uhulumeni waseSweden ekuqaleni kuka-2008 umemezele inqubo yokwenziwa kwangasese komkhiqizi we-vodka "Absolut" - "Vin & Sprit", iphephandaba lesiFulentshi elithi "Tribune" libike.
UNgqongqoshe Wezindaba Zomnotho Wohulumeni Basekhaya Nezimakethe Zezimali, uMats Odel, usiqinisekisile isimemezelo sokuthi umenzi wemimoya usohlwini lwezinkampani zikahulumeni ezizokhishwa ngo-2009.
Ukuthandwa komkhiqizo akuhlobene kakhulu nesiphuzo ngokwaso, kodwa ebhodleleni.
Yenziwe ngesihlabathi esikhethekile esinensimbi encane, esetshenziselwa ukuyenza. Lokhu kwaziswa kunikeza ingilazi obala esiphezulu.
Umumo wamanje webhodlela ubolekwe emabhodleleni e-apothecary athengiswa eSweden ekhulwini leminyaka elidlule.
Njengoba kwaziwa eSweden, ukukhiqizwa nokudayiswa kotshwala kuwumbuso wombuso. Inkampani kahulumeni ngokuphelele i-V&S (Vin & Spirit) AB, eyasungulwa ngo-1917, isebenza emakethe yaseSweden.
Ukwakhiwa kwayo kuhlanganisa neNkampani ye-Absolut, eyasungulwa ngo-1895 ngokukhethekile ukuze ingene emakethe yomkhiqizo.
Kodwa amalungelo okusatshalaliswa komkhiqizo we-Absolut emhlabeni wonke (ngaphandle kwaseSweden) angaphansi kwenkampani yaseCanada i-Seagram, ethengisa ezinye zezinto ezidumile emhlabeni wonke zemimoya egxilile efana ne-Chivas Regal whiskey, i-Martel cognac, njll.
I-Absolut iyi-vodka yesibili ethengiswa kakhulu emhlabeni ngemuva kwe-Smirnoff kaDiageo.
Le nkampani izwela kakhulu ekudayiseni kusukela yasungulwa ngo-1917 ngenxa yemizamo yaseSweden yokunciphisa ukuphuzwa kotshwala kuleli.
Imakethe enkulu ye-“Wine & Spirit” yi-USA, lapho i-“Absolut” iyi-vodka ethengwa kakhulu kwamanye amazwe.
Umlando we "Absolut" uqala ngekhulu le-19. "Inkosi yeVodka" eSweden - usomabhizinisi kanye nomsunguli u-Lars Olsson Smith - ubeka umkhiqizo ngaphansi kwaleli gama ekukhiqizeni. Ngegama lesiphuzo esisha - I-Absolute Rent Branvin ("I-Vodka Ehlanzekile Kakhulu"), ufuna ukugcizelela ubumsulwa bayo, njengoba ngaphambi nje kwalokho, uSmith wasungula indlela entsha eyisisekelo yaleso sikhathi yokukhipha utshwala - ukulungisa.
Indlela yehlukile kuneyokwenza i-whisky noma i-brandy. Utshwala bugaywa kukholomu ye-distillation efana naleyo esetshenziselwa ukucwiliswa kwemikhiqizo ye-petroleum, notshwala obumsulwa obungamaphesenti angama-95 buphuma phezulu kwekholomu. Umoya ube usuhlanjululwa ngamanzi, ucwengwe ngesisefo samalahle ukuze uwuthambe, bese ufakwa ebhodleleni.
Kodwa kusukela lapho, amakhulu ezinhlobo ze-vodka zenziwe emhlabeni wonke zisebenzisa ubuchwepheshe obufanayo. Ukutholwa kukaLars Olsson Smith yikhona okuwumgogodla wengxabano ePhalamende laseYurophu, osekunezinyanga ezimbalwa iqhubeka. Amazwe aseScandinavia nasePoland agcizelela ukuthi i-vodka ingabizwa ngokuthi isiphuzo esenziwe kuphela okusanhlamvu, amazambane noma ama-beet ashukela.
Kodwa ngokulungiswa, utshwala obuhlanzekile bungatholakala kunoma yiziphi izitshalo zezolimo - imifino, amagilebhisi, izithelo, njll, lapho kutholakala khona utshwala obungama-95 degree.
Ubuchwepheshe besimanje be-distillation kanye nokulungiswa kwenza kube nokwenzeka ukuthola ukunambitheka okuhlanzekile komoya kangangokuthi kuncisha i-vodka ukunambitheka kwesici sempahla eluhlaza okuphekwe kuyo. I-Absolut, ngokuhambisana nenqubo eyinhloko ye-distillation, isebenzisa ubuchwepheshe obukhethekile ukulungiselela umoya onokunambitheka kukakolweni - izinto eziluhlaza zokukhiqiza lolu hlobo lwe-vodka.
Isisekelo se-Absolut siwu-95% wotshwala obunokunambitheka okuthambile kwesici. Utshwala bube sebuhlanjululwa ngamanzi aphuma emthonjeni wamanzi wefekthri ukuze u-alcohol omsulwa osesiphuzweni ufinyelele ku-40%.
Ibhodlela ngalinye le-vodka liqukethe i-2300 kcal futhi liqukethe utshwala namanzi kuphela. I-907 g kakolweni noma izinhlamvu ezingu-24,000 zisetshenziselwa ilitha elilodwa le-vodka, i-vodka eyodwa encane iqukethe izinhlamvu zikakolweni ezingu-4,330, futhi inqubo yokukhishwa kwe-vodka iyaqhubeka amahora angu-300.
Enye i-vodka ethandwa kakhulu emhlabeni - "i-Smirnoff" ne-"Finland" - yenziwe ngokusanhlamvu kusetshenziswa ubuchwepheshe obufanayo.
I-vodka yesithathu enkulu - i-Russian "Stolichnaya" kusukela ngesikhathi sobukhomanisi yenziwe ezindaweni eziningi eRussia, ngobuchwepheshe obuhlukahlukene kanye nezinto zokusetshenziswa, okudala ukungathembeki okuthile komkhiqizo. Ngaphezu kwalokho, kukhona abakhiqizi abaningi be-fakes nalolu hlobo eRussia.
Into eyinhloko mayelana nama-vodka amathathu amakhulu - "Absolut", "Finland" ne-Smirnoff" - ukuhlanzeka komoya nokuhlunga ngesihlungi samalahle. Emhlabeni, izinhlobo ezingaphezu kuka-20 zamalahle zikhiqizwa ngamapulangwe ahlukene (i-birch, njll.) kanye nobuchwepheshe obuhlukene, ikakhulukazi ngezidingo zokukhiqiza i-vodka Ukuhlunga ngokusebenzisa uhlobo olulodwa noma olunye lwamalahle kunikeza i-vodka ukunambitheka okuhlukile.
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