Kuzwakala kuyindida, kodwa yiGreat Britain enezinkampani ezifana ne-We Love Lucid (“Sithanda ingqondo ehluzekile”) ethathwa njengomholi wento ethola amandla nabasekeli – ezokuvakasha ezisangulukile, noma ukukhubeka okomile.
Ngoba - uma siqhubeka nemigomo engenisiwe - sivame ukuhlobanisa izivakashi zaseBrithani nokukhasa, ukugxuma kuvulandi kanye nabantu abashayelwa esimweni esingenasizo ngokuphuza, bezulazula emigwaqweni yezindawo zokungcebeleka zaseningizimu ye-Europe - ukusuka e-Sunny Beach kuya e-Costa del I-Sol.
Futhi mhlawumbe ngenxa yalokhu, izakhamuzi ezisencane zaseGreat Britain zibonisa isithakazelo esinciphile ophuzweni oludakayo kanye nezokuvakasha ezidakiwe.
IGeneration Z yezwe ibukeka ibe sezingeni eliphezulu kakhulu e-Island, kanti ngokocwaningo lwe-YouGov, cishe u-40% wezingane ezineminyaka engu-18-24 ubudala azibuthinti utshwala. Sihlobanisa amaNgisi nalokhu, kodwa izinto ziyashintsha kancane kancane.
Lo mkhuba uhambisana nocwaningo lwaphesheya kwezilwandle, lapho uGallup athola khona ngo-2023 ukuthi cishe u-52% wabantu abaseqenjini leminyaka engu-18-34 e-US bakholelwa ukuthi ukuphuza utshwala ngokusesilinganisweni kuyingozi empilweni.
Uma kuqhathaniswa, amaphesenti angama-39 abantu abaneminyaka engama-35 kuya kwengama-54 futhi angama-29% kuphela alabo abangaphezu kweminyaka engama-55 abacabanga kanjalo.
Ngaphezu kwalokho, izimo zengqondo zishintsha ngokushesha - eminyakeni engu-5 ngaphambili, amaphesenti angu-34 kuphela abancane abheka ukuphuza okulinganiselwe njengento embi.
Nezinye izibalo ezomile - ezivela embikweni wakamuva we-StudentUniverse, ophathelene nezimo zokuvakasha zabancane kakhulu. Kuyo, abafundi abangu-4,000 abavela e-USA, UK, Canada nase-Australia abaneminyaka engu-18 kuya ku-25 bahlolwa.
Amaphesenti angu-83% athi angacabangela iholidi phesheya ngaphandle kotshwala - ngoba leli yiqembu lapho, kuze kube muva nje, 'ukuvakasha' kwakuwumqondo ofanayo 'nomcimbi' kanye 'no-clubbing'.
Phakathi kwezizathu eziyinhloko zokuthanda ukuhamba ngokuhluzekile, abafundi babalula amathuba okuba bangene ezimeni eziyingozi uma bephuza, ukuthanda ukuchitha imali kwezinye izinto, kanye nesifiso sokungazibi ngakusasa. Ngokusho kwabantu abaningi, kungaba mnandi ngaphandle kotshwala.
“Akusavunyelwa ukuthi uphuze utshwala ukuze ujabule. Abantu baqala ukubekela inselele lokho kulandisa, ngakho-ke kukhona ukwanda kwesidingo seziphuzo ezingezona ezidakayo, imicimbi nokuzijabulisa,” kusho u-Lauren Burnison, umsunguli we-We Love Lucid, ocashunwe yi-"Euronews". U-Lauren ngokwakhe wayeka ukuphuza eminyakeni edlule.
Ngokusho kwenkampani yaseMelika i-Expedia, esekela amathikithi nezinkundla zokusesha amahhotela, “uhambo olusha” luphakathi kwezitayela ezishisa izikhotha ngo-2024.
“Izivakashi zanamuhla zinentshisekelo enkulu ekwenzeni izinkumbulo kunokuzama ukukhumbula ezikwenzile – abangaphezu kuka-40% bathi kungenzeka babhukhe uhambo lokuqeda ubuthi emzimbeni,” ngokusho kwenkampani, ephinde yacwaninga ngezimo zengqondo zabahambi.
Lo mbono ungabuye uchazwe kanje - abantu bancamela ukubona ukuphuma kwelanga ngoba bavuka ngovivi beyovakasha noma beyoqwala izintaba, hhayi ngoba befika nje ekhaya.
“Umqondo wokuthi “Uphila kanye kuphela, ngizophuza konke engikubonayo” uthathelwa indawo umbono wokuthi isikhathi sethu sokuphumula sibalulekile,” kuphawula uRhiannon Jones, umhlaziyi wenkampani yabaxhumanisi iKantar.
Kusekuningi okunengqondo kulokhu - ngaphandle kokuphuza ngokweqile, izivakashi zingathola okuningi eholidini lazo - zibone izindawo eziningi, esikhundleni sokulala kuze kube semini futhi zihlushwa i-hangover usuku lonke, ziphumule kangcono - nangokomzimba, kokubili ngokwengqondo. nangokomzwelo, kanye nokukhokha imali encane ngokungahambi ezindaweni ezidayisa utshwala nasezinkantini.
Futhi, ukuhamba ngokwako kuyadingeka ngokomzimba - ikakhulukazi uma kuwukushayela okude noma izindiza ezinde, ezidlula ulwandle. Utshwala, noma ngamanani amancane, bungalimaza kuphela ukululama nokuzivumelanisa nezimo.
Kukhona nezinzuzo ezingokwengqondo zokungaphuzi ngenkathi usohambeni.
Utshwala busebenza njengento edabukisayo futhi ngaphandle kwabo kungenzeka ukuthi abantu bajabulele iholide labo, uVictoria Waters, umsunguli we-Dry Atlas, enikeza ezinye iziphuzo, utshele i-BBC.
Okungukuthi, inani elikhulu futhi elivamile lotshwala lingabangela ukukhathazeka nezimpawu zokucindezeleka, okuyinto yokugcina umuntu ayifunayo eholidini lakhe.
Ngokombono webhizinisi, lo mkhuba uholela ekwandeni kokunikezwa kwama-mocktails - ama-cocktail angewona utshwala, kanye nokuvela kwazo zonke izinhlobo zobhiya namawayini angenalo utshwala, angatholakala emahhotela amaningi, izindawo zokudlela kanye ngisho nasohambweni.
