Ukusukela namhlanje, iingxilimbela zobuchwephesha iApple, iAlphabet, iMeta, iAmazon, iMicrosoft, kunye neByteDance, ezichongwe njengabagcini-masango yiKhomishini yaseYurophu ngoSeptemba 2023, kufuneka bathobele zonke izibophelelo ezichazwe kuMthetho weeMarike zeDijithali.DMA). I-DMA, eyilelwe ukuphucula ukhuphiswano kunye nobulungisa kwiimarike zedijithali ngaphakathi kwe-EU, yazisa imigaqo emitsha yeenkonzo eziphambili zeqonga ezifana neenjini zokukhangela, iimarike ze-intanethi, iivenkile ze-app, intengiso ye-intanethi, kunye nemiyalezo. Le migaqo ijolise ekuxhobiseni amashishini aseYurophu kunye nabathengi ngamalungelo amatsha.
Abagcini besango baye bavavanya ngokukhawuleza amanyathelo okulungelelanisa kunye ne-DMA ngaphambi komhla wokugqibela, becela impendulo kumaqela angaphandle. Ukususela ngoko nangoko, abagcini-masango mababonise ukuthobela i-DMA kunye neenkcukacha zamanyathelo athatyathiweyo kwiingxelo zokuthotyelwa kwemigaqo. Ezi ngxelo, ezifumaneka kuluntu kwiphepha lewebhu le-DMA elizinikeleyo leKomishoni, zikwafuna ukuba abagcini-masango babonelele ngokuzimeleyo iinkcazo eziphicothiweyo zeendlela zokujonga iprofayili yabathengi, kunye neenguqulelo ezingeyomfihlo zeengxelo.
IKomishoni iya kuphonononga ngocoselelo iingxelo zothotyelo ukuze iphonononge impumelelo yamanyathelo aphunyeziweyo ekuhlangabezaneni neenjongo ze-DMA. Olu vavanyo luya kuthathela ingqalelo ingxelo evela kwabachaphazelekayo, kubandakanywa ulwazi olwabiwe ngexesha leendibano zocweyo zokuthobela apho abagcini-masango bathi thaca izicwangciso zabo.
U-Vice-President oLawulayo uMargrethe Vestager, ojongene nomgaqo-nkqubo wokhuphiswano, wagxininisa impembelelo yenguqu ye-DMA kwiimarike ze-intanethi. Uyiqaqambise indima yoMthetho ekukhuthazeni ukuvuleleka kunye nokhuphiswano kumashishini amancinci ngelixa enika abathengi ukhetho olufikelelekayo ngakumbi. I-Vestager ibonise ukuzithemba kwikhono le-DMA lokulungisa kwakhona amandla emarike yedijithali ukuze kuxhamle bonke abathathi-nxaxheba baseYurophu kunye nabasebenzisi.
Umkomishinala u-Thierry Breton, ojongene neMarike yaNgaphakathi, ugxininise ukubaluleka kwanamhlanje njengesiganeko esibalulekileyo kwi-European digital landscape. I-Breton igxininise izibophelelo ezingqongqo ze-DMA kunye neendlela zokunyanzelisa, kubandakanywa izohlwayo zokungathobeli. Uqaphele utshintsho oluhle kumhlaba wentengiso, njengokuvela kwezinye iivenkile zeapp kunye nophuculo lolawulo lwabasebenzisi kwidatha, ebalula olu tshintsho kwiingxoxo eziqhubekayo nabagcini-masango. UBreton walumkisa ngezohlwayo eziqatha, kubandakanywa nokuba nokwenzeka kokuqhawula iinkampani ezingathobeliyo, egxininisa ukuzinikela kweKomishoni ekuthobeleni imigaqo ye-DMA.
Ukuphunyezwa kwe-DMA kubonisa umzuzu obalulekileyo kulawulo lweemarike zedijithali, ukubonakalisa umzamo ohlangeneyo wokukhuthaza ukhuphiswano, ubulungisa, kunye nokuxhotyiswa kwabasebenzisi ngaphakathi Inkqubo yedijithali yaseYurophu.
