Kusukela namuhla, ama-tech giants Apple, Alphabet, Meta, Amazon, Microsoft, and ByteDance, abahlonzwe njengabalindisango yiKhomishini YaseYurophu ngoSepthemba 2023, kudingeka bathobele zonke izibopho ezishiwo kuMthetho Wezimakethe Zedijithali (I-DMA). I-DMA, eklanyelwe ukuthuthukisa ukuncintisana nokungenzeleli ezimakethe zedijithali ngaphakathi kwe-EU, yethula imithetho emisha yamasevisi enkundla abalulekile njengezinjini zokusesha, izimakethe ze-inthanethi, izitolo zezinhlelo zokusebenza, ukukhangisa ku-inthanethi, nokuthumela imiyalezo. Le mithethonqubo ihlose ukunika amandla amabhizinisi aseYurophu kanye nabathengi ngamalungelo amasha.
Abagcini bamasango bebelokhu behlola ngokuqhubekayo izindlela zokuvumelanisa ne-DMA ngaphambi komnqamulajuqu, becela impendulo kwabangaphandle. Kusukela ngaleso sikhathi, abalindisango kufanele babonise ukuthobela kwabo i-DMA futhi banikeze imininingwane ngezinyathelo ezithathiwe emibikweni yokuthobela imithetho. Le mibiko, etholakala emphakathini ekhasini lewebhu le-DMA elizinikele leKhomishana, idinga futhi ukuthi abalindisango banikeze izincazelo ezicwaningiwe ngokuzimela zamasu okuphrofayili wabathengi, kanye nezinguqulo ezingeyona imfihlo zemibiko.
IKhomishana izobuyekeza ngokucophelela imibiko yokuthobela imithetho ukuze ihlole ukusebenza ngempumelelo kwezinyathelo ezisetshenzisiwe ekuhlangabezaneni nezinjongo ze-DMA. Lokhu kuhlola kuzocubungula impendulo evela kubabambiqhaza, okuhlanganisa nemininingwane eyabiwe phakathi nemihlangano yokucobelelana ngolwazi lapho abalindisango bethula khona amasu abo.
IPhini likaMongameli oPhethe u-Margrethe Vestager, owengamele inqubomgomo yokuncintisana, ugcizelele umthelela oguquguqukayo we-DMA ezimakethe ze-inthanethi. Ugqamise indima yoMthetho ekukhuthazeni ukuvuleleka nokuncintisana kwamabhizinisi amancane kuyilapho enikeza abathengi ukukhetha okungabizi kakhulu. I-Vestager izwakalise ukuzethemba emandleni e-DMA okubumba kabusha ukuguquguquka kwemakethe yedijithali ukuze kuzuze bonke ababambiqhaza nabasebenzisi base-Europe.
UKhomishana u-Thierry Breton, obhekele Imakethe Yangaphakathi, ugcizelele ukubaluleka kwanamuhla njengengqopha-mlando ye-European digital landscape. U-Breton ugcizelele izibopho eziqinile ze-DMA nezindlela zokuphoqelela, okuhlanganisa unswinyo lokungathobeli. Uphawule izinguquko ezinhle endaweni yemakethe, njengokuvela kwezinye izitolo zezinhlelo zokusebenza kanye nokulawula okuthuthukisiwe komsebenzisi kudatha, ebeka lezi zinguquko ezingxoxweni eziqhubekayo nabalindisango. U-Breton uxwayise ngezijeziso ezinzima, okuhlanganisa namathuba okuhlakaza izinkampani ezingayithobeli imithetho, egcizelela ukuzibophezela kweKhomishana ekuhlonipheni imigomo ye-DMA.
Ukuqaliswa kwe-DMA kumelela umzuzu obalulekile ekulawulweni kwezimakethe zedijithali, okubonisa umzamo ohlangene wokugqugquzela ukuncintisana, ukulunga, kanye nokunika amandla abasebenzisi ngaphakathi I-European digital ecosystem.
