Ifomethi yamavidiyo asebenziseka kalula iwenza abe yithuluzi elihle lokuxhumana nezithameli oziqondise. Izinjini zokusesha nazo ziyakuvuma ukubaluleka kokuqukethwe kwamavidiyo, ziwaphushela phezulu emiphumeleni yosesho. Nokho, ukumane ungeze ividiyo kuwebhusayithi yakho ngeke kukhuphule izinga lakho. Udinga indlela eguquguqukayo ukuze uqhubekisele phambili usesho lwakho ngevidiyo.
Ukusebenzisa i-Google Search. Ikhredithi yesithombe: I-Firmbee nge-Unsplash, ilayisense yamahhala
Uma ungakaze uzame ukuthuthukiswa kokusesha kwevidiyo kwebhizinisi lakho ngaphambilini, kungcono ukuqasha uchwepheshe, njengale Spring Hill. I-ejensi ye-SEO ukuzuza isu labo. Kodwa okokuqala, udinga ukwazi ukuthi amavidiyo athinta kanjani izinga lenjini yakho yokusesha.
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I-Lower Bounce Rate
Noma nini lapho isivakashi esisha sifika kuwebhusayithi yakho, uthemba ukuthi sizohlala isikhathi eside kusayithi. Ukuba namavidiyo emakhasini akho okubikezela kusiza iwebhusayithi yakho ukuthi ibambe ngokushesha ukunaka kwezivakashi zakho. Uma izivakashi zakho ziqala ukuchitha isikhathi esiningi kuwebhusayithi yakho, izinjini zokusesha ezifana ne-Google ziyakuqaphela futhi ziqale ukukhangisa amakhasi akho kubantu abaningi ngokukhuphula izinga labo. Ngaphezu kwalokho, abantu banamathuba amaningi okuhlola isayithi lakho lapho bechitha isikhathi esiningi kokuqukethwe kwakho, behlisa izinga lokugxuma lewebhusayithi.
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Isilinganiso Sokuchofoza Esingcono
I-Google ivamise ukubuyekeza ama-SERP ayo ukuze inikeze abasebenzisi ulwazi olwengeziwe mayelana namawebhusayithi nokuqukethwe kwawo. Lawa mazwibela anothile aklanyelwe ukusiza abantu baqonde ukuthi yini abangayithola ekhasini ngaphambi kokuthi balichofoze. Uma ungeza amavidiyo emakhasini akho, i-Google iwabonisa njengamazwibela anothile osesho oluhlobene, okwandisa amathuba akho okuchofozwa. Ngenkathi ubeka imininingwane yombhalo mayelana nevidiyo, kufanele futhi wengeze izithonjana ezikhangayo zokuqukethwe kwevidiyo. Lokhu, futhi, kuthuthukisa izinga lakho lokuchofoza kuma-SERPs.
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Iphrofayili ye-Backlink ethuthukisiwe
Uma umsebenzisi ethola okuqukethwe okuwusizo noma okuthakazelisayo ku-inthanethi, uvame ukwabelana ngakho nabanye. Uma ushicilela okuqukethwe kwevidiyo okuyikhwalithi kuwebhusayithi yakho, ababukeli maningi amathuba okuthi bakuxhume. Njengoba okuqukethwe kuqala ukusabalala ku-inthanethi, ngokwemvelo kuzothola ama-backlinks ekhasini lapho usingathe khona ividiyo. Uma ushicilela okuqukethwe ezinkundleni zezinkampani zangaphandle njenge-YouTube, ungazuza ama-backlink kanye nethrafikhi yokudlulisela ngokungeza isixhumanisi sewebhusayithi yakho olwazini lwesiteshi sakho noma encazelweni yevidiyo.
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Okuningi Okukhangayo Uhlu Lwephrofayela Yebhizinisi Le-Google
Ukufakwa kuhlu kwamabhizinisi endawo okunokuthunyelwe, izithombe, nemilayezo ngokuvamile kuthola izinga eliphezulu njengoba i-Google iphromotha amabhrendi asebenzisa ukufakwa kuhlu Kwephrofayela Yebhizinisi Le-Google ukuze kuzuze yona. Injini yokusesha iphinde ivuze amabhrendi anjalo ngendawo ku-Local Pack. Ukwengeza ividiyo kuphrofayela yakho kungathola uhlu lwebhizinisi lakho le-Google zibalwa ku-Local Pack. Ungasebenzisa leli thuba ngokudala ividiyo ekhangayo echaza ukuthi ibhizinisi lakho limayelana nani futhi ichaze okunikezwayo kwakho ngaphansi kwamasekhondi angu-30.
Kufanele Uyiphathe Kuphi Ividiyo?
Cabangela izici ezilandelayo ngenkathi unquma ukuthi ingabe kufanele usongethe ividiyo yakho YouTube noma iwebhusayithi yakho:
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Lawula Okuqukethwe Kwakho
Uma ubamba ividiyo kuwebhusayithi yakho, ungenza isidlali sevidiyo ngendlela oyifisayo, ufake uphawu lwakho, futhi ulawule ulwazi lomsebenzisi. Ku-YouTube, uthola ukulawula okuncane kumabhrendi nolwazi lomsebenzisi futhi udinga ukuthobela izinqubomgomo zabo.
Njengoba i-YouTube ingenye yezinjini zokusesha ezinkulu kakhulu emhlabeni, ungafinyelela izithameli eziningi kuleyo nkundla. Ukusingatha ividiyo kuwebhusayithi yakho kungakhawulela ukufinyelela kwakho.
Ukusingatha ividiyo yakho ku-YouTube kungasiza ukwandisa ithrafikhi nama-backlink kuwebhusayithi yakho, kuthuthukise i-SEO yayo. Amavidiyo e-YouTube ngokuvamile athola izinga eliphezulu emiphumeleni yenjini yokusesha.
Nakuba ukusingatha amavidiyo ku-YouTube kubiza inani elinguziro, ukusingathwa kuwebhusayithi yakho kungabiza kakhulu ngenxa yezinsiza ezengeziwe zeseva kanye nezidingo zomkhawulokudonsa.
Isiphetho
Ngenxa yemvelo egxilile yokuqukethwe kwevidiyo, banamandla okubandakanya izethameli zakho futhi banikeze izinzuzo ze-SEO. Ngokuhamba kweminyaka, amavidiyo afakazele amandla awo okuthuthukisa ukubonakala kwemikhiqizo ku-inthanethi, ukushayela ithrafikhi eyengeziwe, nokuthuthukisa izinga lenjini yokusesha. Ngakho-ke, uma ungakacabangi ukusebenzisa amavidiyo e-SEO, kufanele uqale ukukwenza manje.
