I-LVMH, eholwa nguBernard Arnault, yenza konke okusemandleni ukuthi ithathe iParis ngo-2024, lapho kuzobanjelwa khona ama-Olympics asehlobo, kubika i-Wall Street Journal, njengoba kucashunwe ngu-Investor.
Enye yezinhlobo zayo zobucwebe, i-Chaumet, idala izindondo zegolide, isiliva nezethusi kuma-Olympics kanye ne-Paralympic Games. Enye yemikhiqizo yayo yemfashini, iBerluti, idala imifaniswano ezogqokwa abasubathi baseFrance ngesikhathi somcimbi wokuvulwa kanokusho. I-Moët champagne ne-Hennessy cognac zizonikezwa ebhokisini le-VIP ngalinye.
Leyo ndima ebalulekile phakathi nezinyanga zenjabulo ezungeze iMidlalo Yama-Olympic kanye Nabakhubazekile yabiza i-LVMH izigidi ezingu-150 zama-euro, kusho umthombo owazi lolu daba. Lokhu kwenza leli qembu libe ngumxhasi omkhulu wendawo weParis 2024.
"Imidlalo iseParis futhi i-LVMH imele isithombe seFrance," kusho u-Antoine Arnaud, indodana endala kaBernard Arnault nosihlalo weBerluti. “Ngeke sikwazi ukuzibamba kodwa sibe yingxenye yawo.”
Ukugxila kwe-conglomerate kuma-Olympics kubonisa ukweqa okukhulu kwezemidlalo izinkampani ezinkulu zomhlaba zezimpahla eziphambili. Bayabona ukuthi ingxenye ekhulayo yebhizinisi labo incike kubathengi abangafinyelela kuyo ngemicimbi edume kakhulu efulathela ukuhluka okuyisidala. Cishe u-60% wokuthengiswa kwezimpahla zikanokusho emhlabeni namuhla uvela kubantu abachitha ngaphansi kwama-euro angu-2,000 XNUMX ngonyaka emikhiqizweni enjalo, ngokusho kweBoston Consulting Group.
Esikhathini esingengakanani esidlule, imicimbi yezemidlalo evamile ibibhekwa njengento engaphansi kwezinga eliphezulu lemikhiqizo ephambili, eyayincamela ukukhomba igalofu, ithenisi, ipolo, ukuhamba ngomkhumbi kanye namakilabhu e-Formula 1. Kepha esikhathini semithombo yezokuxhumana, lapho abasubathi befika ngaphandle komthungo emakethe yomhlaba futhi bathonya abathengi eduze nezihlabani ze-pop nabalingisi baseHollywood, ukufinyelela kwabo kanye nokukhanga kwabo kwendawo yonke sekubaluleke kakhulu ukuthi kungaqedwa.
Ngo-2022, indoda enabalandeli abaningi emlandweni wezokuxhumana - isihlabani sebhola lesiPutukezi uCristiano Ronaldo - uvele emkhankasweni kaLouis Vuitton. Ebhodini le-chess elibhekene naye kwakuhlezi imbangi yakhe enkulu, uLionel Messi wase-Argentina. Yize laba bobabili bengakaze babe ndawonye ezithombeni zika-Annie Leibovitz, lokho akuzange kuvimbe lesi sikhangiso ekubeni ngesinye sezithombe ezithandwa kakhulu ku-Instagram.
Ngaphambi kwama-Olympics, u-Vuitton uxhase u-fencer nombhukudi, kuyilapho i-LVMH's Dior yeseka umqeqeshi womzimba kanye nomdlali wethenisi ohamba ngesihlalo sabakhubazekile.
Abaningi abancintisana nabo be-LVMH benze umnyakazo ofanayo. Ngehlobo eledlule, uPrada uxhase iqembu lesizwe laseChina eNdebeni Yomhlaba YeFIFA Yabesifazane. Okuthunyelwe okumemezela ubudlelwano kubukwe izikhathi eziyizigidi ezingama-300 kunkundla yezokuxhumana yaseChina i-Weibo. UGucci usayine inqwaba yabasubathi, okuhlanganisa nomdlali webhola waseNgilandi uJack Grealish nomdlali wethenisi wase-Italy uYannick Sinner. Nokho, akekho oke wazama ukuthatha umcimbi wonke olingana nama-Olympics.
EParis 2024, isivumelwano siwukuyekethisa okubucayi. Abahleli bathembisa indlela enengqondo kulo mcimbi, ehloselwe abantu abaningi, ngaphandle kwezindleko ezimba eqolo zemidlalo edlule. Yize imali ye-LVMH isiza i-Paris 2024 ukuthi ifinyelele umgomo wayo wokuba cishe ixhaswe ngasese ngokuphelele (okwamanje u-97%, kusho abahleli), amabhrendi enkampani anesithombe esisezingeni eliphezulu okungenzeka singqubuzane nombono wama-Olympics angasaphazi kangako.
Izinto ziba yinkimbinkimbi ngesithombe sikaBernard Arnault eFrance: enye yamadoda acebe kakhulu emhlabeni iyinduku yombani yokunganeliseki ngokukhula kokungalingani. Noma kunjalo, i-LVMH iveza ukuthi iphothifoliyo yayo ihlanganisa izinhlobo ezingabizi kakhulu, njenge-cosmetics giant Sephora kanye nezinhlobo ezimbalwa ze-champagne ezimaphakathi. Futhi ukukhanya okuvela kukukhanya okugqamayo kwe-Olympic kumelela ithuba elingenakuvinjwa le-giant ukufaka usimende isimo saso njengomthwali ojwayelekile wokunambitheka kwesi-French, amandla ebhizinisi nekhono.
“Amangcweti ethu afuna ukuphelela, njengabasubathi nabaqeqeshi abaphezulu,” kuphawula uBernard Arnault. Futhi izindlu zethu ziphethe isithombe seFrance emhlabeni wonke.
Abaxhasi babheja ukuthi ama-Olympics, azoba ngoJulayi 26 kuya ku-Agasti 11, azoheha kakhulu eminyakeni engaphezu kweshumi. Amalungiselelo awanawo amadrama uma kuqhathaniswa, ngaphandle kokubambezeleka kanye nokweqiwa kwesabelomali okuphazamisa izinhlelo zangaphambilini. Ukukhathazeka mayelana nesiminyaminya sezithuthi zomphakathi kanye namanani aphezulu amathikithi nawegumbi lehhotela akubavimbeli neze abaxhasi. Ithemba le-backdrop yaseParis kanye nomcimbi wokuvula nabagijimi emikhunjini ehamba nge-Seine kulula kakhulu ukudayiswa kunezinye zezindawo eziyinselele umcimbi owenziwe kusukela eLondon 2012. Bese kuba khona i-Sochi 2014 ngaphansi kweso elibukhali lika-Vladimir Putin, kulandelwa isiphithiphithi saseRio 2016, ukude kwePyeongchang, eSouth Korea, ngo-2018 kanye nemidlalo yobhubhane eTokyo 2021 naseBeijing 2022.
"Kufanele ukholise abalingani bakho, kufanele ubabonise, ukuthi kuzofaneleka," kusho uTony Estanguet (owazalwa ngo-6 May 1978), owayengumgibeli wezikebhe wama-Olympic ophethe ikomidi elihlela iParis 2024.
Ama-Olympics abelokhu ethembele kakhulu kubaxhasi basekhaya, kodwa ukuzibandakanya kwe-LVMH kuzoba ukunakwa kakhulu kozakwethu abakhulu abangu-60 be-Paris 2024. Abantu abajwayelene nalolu daba bathi i-LVMH ifuna kakhulu ngandlela thize. Phakathi nezingxoxo, inkampani yaze yaphikelela ekuvezeni imibono eqanjiwe yomcimbi wokuvula, ozodlula ekomkhulu likaLouis Vuitton, isitolo somnyango we-LVMH's Samaritaine kanye nehhotela laso i-Cheval Blanc. Ukuze kufinyelelwe esivumelwaneni, kube nemihlangano yomuntu siqu phakathi kuka-Arnaud noMongameli weKomidi lama-Olympic uThomas Bach ngoDisemba 2022.
Khona-ke, lapho kufika isikhathi sokumemezela ukubambisana ehlobo eledlule - unyaka owodwa nje ngaphambi kweMidlalo - i-LVMH yaphula izindaba hhayi engqungqutheleni yabezindaba yendabuko, kodwa emthunzini we-Eiffel Tower, e-Champ de Mars. UBach naye ubekhona kulo mcimbi.
"Kuveza lokho iFrance eyenza kahle kakhulu," kusho u-Antoine Arnault ngaleso sikhathi. "Ifa, Isifiso sokuvelela, Ubuciko, Ubuhle."
